Posts Tagged ‘Marketing’
January 22, 2013 | 
Author PubMatic Hires Mobile Marketing Industry Innovator Heather Menery as Director of Sales, Mobile
(PRWEB) January 22, 2013
PubMatic, the digital media platform company for publishers, today announced that Heather Menery, who has been working with agencies and brands to launch mobile campaigns for over seven years, has been hired as Director of Sales, Mobile. At PubMatic, Menery will be responsible for sales to both publishers and ad buyers. Menery’s hiring caps a year of growth in mobile that included a 1423% increase in paid mobile impressions between Q1 and Q4.
Menery has spent her entire career in mobile. Most recently, Menery was Sales Director at Velti, focusing on SMS and mobile site development sales. Previously, while at Jumptap Mobile Ad Network, she was named the number-one sales executive. Menery was also part of Enpocket’s Ad Operations team, launching some of the first mobile campaigns for Fortune 500 brands. After Enpocket’s acquisition by Nokia, she helped certify best-in-class partners for Nokia Interactive and represented Nokia on the MMA Consumer Best Practice Committee. She is currently an Adjunct Instructor at NYU’s School of Continuing and Professional Studies, teaching “Mobile Marketing: Reaching the Third Screen.” Menery was selected by Mobile Marketer as one of the Mobile Women to Watch in 2011.
“We’re thrilled to have someone with Heather’s unique breadth of mobile marketing experience and contacts in this position,” says VP Mobile Bob Walczak. “She’s worked at some of the most innovative companies in mobile marketing, and we’re confident that she will bring the same level of visionary thought to PubMatic.”
“Mobile development is a strategic priority that PubMatic kicked off two years ago, with commercialization focus in the last 6 months,” says Walczak. “Menery is the perfect person to deliver our mobile capabilities to both publishers and advertisers. We have an extremely sophisticated mobile offering with the acquisition of MobiPrimo, a leading mobile development technology firm; the integration of MobStac, a company that optimizes mobile content for any wireless device; plus the availability of version two of an MRAID SDK, which enables publishers to seamlessly work with the leading networks and all rich media formats.”
Menery’s appointment comes during a period of dramatic growth in terms of product development and international expansion for PubMatic. The company recently announced the launch of its newest data center in Singapore. Additionally, in November, PubMatic was ranked the Fastest Growing Online Advertising Company in the US Internet Sector, 20th Fastest Overall in North America, on Deloitte’s 2012 Technology Fast 500™.
About PubMatic
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.
Contact:
Caitlin Kelly
caitlin(dot)kelly(at)pubmatic(dot)com
T: 646.257.2883
http://www.PubMatic.com
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Vocus Marketing Suite Integrates Email, Social, Search and Publicity in One Complete Solution
Beltsville, MD (PRWEB) January 15, 2013
Vocus, (NASDAQ: VOCS) a leading provider of cloud marketing software, announces new and enhanced features in its Marketing Suite today. Now, the Vocus Marketing Suite is the only solution that integrates email, social, search, and publicity together.
The award-winning iContact email platform, acquired by Vocus last year, is now fully integrated into the Vocus Marketing Suite. Buying Signals™ monitors social media to notify marketers when customers are ready to buy their product or service. Business Streams provides marketers with a single management point to receive marketing opportunities such as sales leads, media interview requests, and social media conversations. Local listing management promotes your company in mobile and local searches. With this new release, marketers can now attract, engage, and retain customers with one digital marketing software solution.
“Great marketing requires working in many mediums and that can take its toll on businesses,” said You Mon Tsang, SVP Products at Vocus, Inc. “The new Vocus Marketing Suite takes diverse marketing disciplines – social, publicity, search and email – and unifies them. An integrated suite, as well as innovative technologies like Buying Signals™ and the Recommendation Engine™ results in a cohesive stream of marketing opportunities to attract, engage, and retain customers.”
The Vocus Marketing Suite gets marketers more branding and lead generation opportunities to attract and engage customers. Some of the features that empower users in this release of Vocus Marketing Suite:
Social
Buying Signals™: Monitor millions of conversations and flag tweets that indicate potential new customers.
Business Streams: Manage publicity, social and marketing opportunities strategically in one place to reduce time spent and increase efficiency.
Recommendation Engine™: Choose from great content to share and engage in suggested conversations to help build presence, increase followers, share content, and boost credibility and brand awareness.
Facebook Apps: Use 18 different Facebook apps such as a sweepstakes contest app to increase fans, engage customers.
Search
News Releases: Distribute your content to top news websites and search engines to reach new customers.
Local Listings: Promote your business on the 100+ websites that make up 90%+ of the 3 billion local search page views/month
Email:
Email Marketing: Target campaigns with easy segmentation and autoresponders to generate more revenue and nurture leads.
Contact Management: Manage and segment contacts using email addresses in order to better nurture leads by need and demographic information.
Message Builder™: Create emails with a huge range of professionally designed templates to better convert leads and new business.
Social Sharing: Amplify email content through Facebook or Twitter, and measure campaign results with real-time analytics to determine effectiveness and ROI.
Publicity:
Publicity Alerts: Receive media inquiries directly from over 30,000 journalists, to create publicity and buzz.
News Release: Publish news releases using the world’s #1 news release service to reach journalists, news outlets, and directly to new customers.
Since its first release in the Fall of 2011, thousands of businesses use these features to attract and engage customers. “Buying Signals is a valuable tool for quickly recognizing potential leads and reaching out to them,” said Jennifer London, Diamond Nexus, a Vocus Marketing Suite customer. “It helped us start real conversations with potential customers.”
To learn more how the new release of Vocus Marketing Suite, initially launched in December 2012, delivers streams of marketing opportunities by integrating social, search, email and publicity together visit http://www.vocus.com.
About Vocus
Vocus (NASDAQ: VOCS) is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572.
Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.
Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Posted in Foreign Exchange | 
Tags: Complete, Email, Integrates, Marketing, Publicity, Search, Social, Solution, Suite, Vocus | 
1 Comment »
Keynote speaker – Futurist – at conference / corporate event. Global leadership event for MTN by Dr Patrick Dixon. Keynote lecture given to multinational audience of several hundred in South Africa. Keynote presentation covered marketing, management, motivation, industry, leadership, new technology, mobile phones, broadband, convergence, divergence,web phones, future of broadband, sms, video phones and other devices. Keynote conference slides also available on consumer trends, customer relationship management, client support. Business communications and virtual teams and virtual organisations. Leadership training and executive education. Patrick Dixon is a keynote speaker on issues such as globalisation, culture clashes, poltical change, global warming, carbon trading, demogaphics, urbanisation, bottom of pyramid, health, ageing and AIDS. Watch other Conference keynote lectures by Patrick Dixon. Banks will become phone companies and telecom companies will become banks. Keynote also covered mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs. How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. Impact of revenues from American Express, Visa, Delta, Access, Mastercard moving to mobile phone transactions. Threat to retail banks from mobile phone payment systems …
Management thought leaders share their ideas on values in business. Featuring: Arturo Condo, David Rock, Buie Seawell, Erin Lehman, Christopher Adkins, Maj. Gen. Frederick B. Hodges, Susan Clancy, and Jonathan Gosling.
Video Rating: 4 / 5
Posted in Management & Leadership | Tags: change, Corporate, Customers, Development, Dixon, Event, Futurist, Industry, Keynote, Leadership, lifestyles, Management, Marketing, motivation, Patrick, slides., Speaker, Trends, Video | 48 Comments »
MDSresource.net Twin Cities small business online advertising & marketing Minneapolis Minnesota local customers local search engine positioning & optimization www.MDSresource.net Call 612-235-6060 MDS Resource 8014 Olson Memorial Highway #185 Golden Valley, MN 55427 612-235-6060 MDSresource.net http 44.984113,-93.381686 small business advertising cool website optimization internet marketing for small business saint paul small business capital website optimization minneapolis local search optimization online advertising minneapolis local internet marketing minneapolis search engine optimization minnesota online advertising minnesota local search optimization fantastic website optimization saint paul small business advertising premium website optimization online marketing minnesota search engine positioning twin cities local internet marketing minnesota small business advertising local internet marketing twin cities small business advertising minnesota online marketing highest website optimization minneapolis online marketing minnesota search engine optimization peerless website optimization saint paul online advertising perfect website optimization optimal website optimization fine website optimization saint paul local internet marketing saint paul local customers saint paul online marketing minnesota local internet marketing minnesota marketing local business twin cities marketing local business premier website optimization minneapolis search engine positioning website …
Video Rating: 4 / 5
SmallBusinessApps.biz – Affordable Apps for Small Business!
Posted in Small Business | Tags: 6122356060, Business, Internet, Local, Marketing, Minneapolis, Optimization, Search, Small, Website | 27 Comments »
Outsource your online marketing requirements on Gigbucks.com and get top quality services for as little as – Outsourcing marketing service des’t have to be expensive! Gigbucks.com is a freelance micro jobs website with marketing experts from around the world offering their services from to bucks. Pick from thousands of quality rated sellers offering a wide variety of marketing outsourcing services. Why worry about what is outsourcing or how it really works if you can simply find reliable providers on Gigbucks.com who will provide their outsourcing services and marketing expertise for just ! Marketing outsourcing like link building, social media marketing or any other kind of services outsourcing that you require are available on Gigbucks.com Outsource marketing on the world’s fastest growing micro job website for online marketing outsource experts!
Video Rating: 4 / 5
This is from my youtube inbox: — Important Hi Rich I just watched this video Bill Hicks on Marketing which was great My name is Mark Copeland & I’m an internet marketer. I noticed that yo dont have a link in the description of your video and was wondering if you would place a link in there to one of my websites in return for some $ $ $ ? This is literally 30 seconds work for you and I will send you $ $ $ intantly via paypal once done. Look forward to hearing from you Mark — Kill yourself Mark.
Ian Lurie Set to Host Free Vocus Webinar: “Joy to Q4! Unwrap Holiday Marketing Success!”
Beltsville, MD (PRWEB) November 12, 2012
As companies gear up for the holiday season, many are grappling with questions on how to effectively market to their customers. Vocus (NASDAQ: VOCS), a leading provider of cloud marketing software, is hosting a free, one-hour webinar with Ian Lurie, the founder and CEO of Portent. The webinar will take place on Wednesday, November 14th, 2012 at 2 p.m. (ET).
“The Internet offers a unique, two-way marketing medium,” writes Lurie in his book, Conversation Marketing: Internet Marketing Strategies. “Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales.”
Lurie has seventeen years of experience in helping brands including Amazon Services, David’s Bridal, Kate Spade, Juicy Couture, and AutoWeek achieve better marketing results. The webinar will cover a range of topics from email tips to content secrets and will help businesses grab more attention and get more sales. In particular, attendees will learn how to:
Smash sales records on the season’s 10 biggest buying days
Reel in big-ticket customers with proven content formula for success
Jingle all the way to the bank with emails that sell, sell, sell
Ian Lurie is the founder and CEO of Portent, a full-service Internet marketing agency that combines web site design, PPC, SEO, web analytics and social media. Ian co-published Web Marketing All-In-One for Dummies and wrote Conversation Marketing: Internet Marketing Strategies. In addition, he has spoken at various marketing conferences and regularly contributes to the Portent blog. Lurie can be found on Twitter under the user handle @portentint.
The free, one-hour webinar will be held at 2:00 p.m. ET on Wednesday, November 14th, 2012. If you can’t attend live, you can still register and Vocus will send you a recording of the webinar after it has concluded. To register, click here: Joy to Q4! Holiday Marketing Success!
About Vocus
Vocus (NASDAQ: VOCS) is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572.
# # #
Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates
Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Related Foreign Exchange Press Releases
Marketing Experts and Leaders from Top Performing Automotive Dealership Groups Share Successful Digital Sales and Marketing Techniques
Atlanta, GA (PRWEB) September 28, 2012
Marketing expert Phil Sura of UnityWorks Media, and three of the most effective dealership leaders in the country, Wayne Ussery, Internet Director for the Jim Ellis Group, Lonnie Decker, chief marketing officer for The Auto Gallery, Potamkin Automotive Group, and Kevin Mize, dealer principal for O’Hare Honda and O’Hare Hyundai, are sharing their expertise with automotive dealers and managers.
As Internet sales and marketing directors, Ussery and Decker do a tremendous job driving unique visitors/visits and conversion rates, selling units and making their dealer groups some the highest performers in the country.
Mize believes that the Internet and a strong digital focus are a requirement for success and he saw the importance of transforming his operation to a digital focused dealership out of necessity, as his dealerships are not located on an automotive row.
Phil Sura and these dealership leaders are sharing their expertise with dealers and managers who will have the opportunity to take away specific concepts that can be implemented at their dealership that will help them to drive stronger results!
What will dealers and managers learn and what action items will they take back to the dealership?
Learn about driving unique visitor count to the website.
Learn how to drive visibility with both organic and SEM focuses. Learn about the role mobile can play.
Learn how to leverage video to drive website conversion and organic search results.
Learn about processes to get the entire sales team involved with embracing the digital space.
Phil Sura started the automotive division of UnityWorks Media, a web video company supporting over 1,500 automotive dealers. UnityWorks Media is recognized as the video pioneer in the automotive space. Sura previously worked as a general manager for one of the top 100 Ford dealerships and spent 13 years with Pat Ryan and Associates. Sura has been a regular contributor to Digital Dealer magazine and always receives top scores when he speaks at Digital Dealer Conferences. His Best of the Best panel discussions provide a chance for the audience to hear from some of the top producers in the nation.
Lonnie Decker is the chief marketing officer for The Auto Gallery, Potamkin Automotive Group, selling Ferrari, Maserati, Lamborghini, Porsche and Audi in Los Angeles. Decker is also the general manager for the Lamborghini operation, which allows him to test digital concepts at one location before rolling them out across all dealerships. He started his career selling cars and has also worked for Mercedes Benz Corporate. In his current position, Decker’s focused approach has accomplished the following: monthly unique visitors went from 9,000 to 60,000, profits doubled and sales increased 150 percent.
Kevin Mize is the dealer principal for O’Hare Honda and O’Hare Hyundai. He is the past Chairman for the Chicago Auto Trade Association and currently serves on an E-Business subcommittee for Acura and Honda USA, which focuses on identifying e-commerce initiatives that are producing results. Mize has embraced digital technology by using traditional media (radio) to drive customers to his website and leverages video to drive both organic searches with Google and website conversion. He thrives on testing the newest ideas from a digital perspective to see which ones produce great results and his team does a great job of vetting new concepts, calling for references and tracking results. Mize doesn’t rely on anyone to figure out the Internet – he’s a student of it!
Wayne Ussery started the Internet team for the Jim Ellis Group 14 years ago. Since that time they have moved from zero to over 675 Internet sales monthly. Ussery accomplished this by driving 100,000 unique visitors to the website each month while managing SEO. He is very progressive with utilizing video applications to drive organic search and website conversion. Ussery does a tremendous job tracking metrics so that he can evaluate which initiatives are producing results. The Jim Ellis Group is recognized as one of the strongest e-commerce dealer groups in the nation.
Phil Sura will be moderating a panel discussion with Lonnie Decker, Kevin Mize and Wayne Ussery for dealers and managers on successful digital sales and marketing techniques at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV. For more information about Phil Sura’s dealer panel and other speakers, visit: http://www.DigitalDealerConference.com
ABOUT DEALER COMMUNICATIONS
Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: http://www.dealer-communications.com
Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.
The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: http://www.DigitalDealerConference.com
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Posted in Careers | Tags: Automotive, Dealership, Digital, Experts, from, Groups, Leaders, Marketing, Performing, Sales, Share, Successful, Techniques | 6 Comments »
Award-winning sales rep and Sir Speedy Printing and Marketing Services franchise owner, Phillip Crum, talks about the differences between marketing and sales efforts and how they should work together.
Sales intelligence applications have changed the sales landscape much the same way that the Bloomberg Terminal changed Wall Street. Social selling is driven with accurate sales intelligence. Sales productivity increases as more data is captured with trigger events being the action. InsideView, the social CRM application which brings comprehensive sales intelligence gained from social media and traditional sources directly into any CRM platform for increased sales productivity and revenue.
Video Rating: 4 / 5
www.MakeMoneyWithNicole.com Are you frustrated with a bunch of short term hyped up internet marketing opportunities that fill you with empty promises, empty pockets and a feeling of being incompetent or a sucker for opportunities? In this training, I will show you the bigger picture beyond “opportunities”, and how to actually leverage information that will put you light years ahead of anyone that’s trying to mislead you in any way, but instead on a path for your own personal growth and benefit!
Video Rating: 5 / 5
Posted in Marketing & Sales | Tags: Internet, Marketing, Process, Sales, Understanding | 12 Comments »