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Austin and Ally break up due to affects on their personal relationship. www.twitter.com/everythingr5 everythingr5.tumblr.com.

Explore the opportunities that the geoscience present for careers. This video is specifically targeted at upper level secondary school and early college stud…

John Lewis will still win the battle of the Christmas ads, says Oxford academic










Oxford (PRWEB UK) 28 November 2014

Professor Nancy Puccinelli predicts that the £7m John Lewis ad featuring Monty the penguin will attract customers to stores and, particularly if the actual shopping experience matches the mood of the ad, encourage them to spend money. However, Boots, Sainsbury’s, Tesco, and even Waitrose (owned by John Lewis) may struggle to attract more customers via their adverts or encourage them to spend more.

“The number of story-based advertisements this year suggests that many agencies have been eyeing previous John Lewis ads and trying to emulate them, but they haven’t understood that it’s not just about tugging at viewers’ heartstrings,” said Professor Nancy Puccinelli, Associate Professor in Consumer Marketing at Saïd Business School, University of Oxford. “Our research shows that a powerful element in communicating with consumers is getting the right fit between marketing messages and what’s driving their decision-making, whether it’s minimising risk or maximising pleasure.”

In a recent research paper, Puccinelli and her co-authors explained that “Back to School” campaigns often implicitly address the fear that children might be starting school without the right kit. People who base their decision-making on minimising risk are particularly susceptible to this sort of messaging. But at Christmas it is more profitable to appeal to consumers with a “promotion mindset” – those who respond to images of indulgence, and who will be open to switching to premium brands and to spending more to get the most out of their purchasing.

“With this in mind, I think that the John Lewis ad, which doesn’t really focus on specific products but does present an idealised, rather up-market picture of a family Christmas, will do very well,” said Puccinelli. “The current Sainsbury’s 1914 and Boots Boxing day ads are interesting because, while they both feature heart-warming stories, I don’t think they tap into the idea of indulgence, which is what will get consumers spending more in their stores – obviously the main aim of these promotions. The Boots 2011 TV ad spoke more directly to their consumers to optimize pleasure. With this year’s adverts, people will enjoy watching, but won’t necessarily feel the urge to buy much more than a chocolate bar, even if it is one in retro 1914 packaging.”

Puccinelli also believes that the Tesco’s ad, which centres on lighting up a large store car park, fails to create an indulgent feel.

She suggests that even the Waitrose ads could be improved upon. “The Waitrose ad contains a sweet story, but its message seems to be rather a utilitarian one, focusing on good customer service, or preventative one– worried about getting your Christmas baking wrong? Come to Waitrose and we’ll help. More of a focus on the celebratory could help Waitrose convert our enjoyment of the advert into more sales.”

According to Puccinelli’s research, even small adjustments to marketing messages to improve the fit with consumers’ prevailing states of mind can boost sales by up to 186%. Getting it wrong, such as emphasising cheapness (step forward Iceland) or price promotions when people are in the mood to spend money and buy the best, can even have a negative effect.

For further information or to speak with Professor Nancy Puccinelli, please contact the press office:

Kate Richards, PR Coordinator, Saïd Business School

Tel: +44 (0)1865 288879, Mob: +44 (0)7711000521

Email: kate.richards(at)sbs(dot)ox.ac.uk

Jonaid Jilani, Press Officer, Saïd Business School

Tel: +44 (0)1865 614678, Mob: +44 (0)786025996

Email: jonaid.jilani(at)sbs(dot)ox.ac.uk

Notes to Editors

1. About Nancy Puccinelli

http://www.sbs.ox.ac.uk/community/people/nancy-puccinelli

2. About Saïd Business School

Saïd Business School at the University of Oxford blends the best of new and old. We are a vibrant and innovative business school, but yet deeply embedded in an 800 year old world-class university. We create programmes and ideas that have global impact. We educate people for successful business careers, and as a community seek to tackle world-scale problems. We deliver cutting-edge programmes and ground-breaking research that transform individuals, organisations, business practice, and society. We seek to be a world-class business school community, embedded in a world-class University, tackling world-scale problems.

In the Financial Times European Business School ranking (Dec 2013) Saïd is ranked 12th. It is ranked 14th worldwide in the FT’s combined ranking of Executive Education programmes (May 2014) and 23rd in the world in the FT ranking of MBA programmes (Jan 2014). The MBA is ranked 7th in Businessweek’s full time MBA ranking outside the USA (Nov 2014) and is ranked 5th among the top non-US Business Schools by Forbes magazine (Sep 2013). The Executive MBA is ranked 21st worldwide in the FT’s ranking of EMBAs (Oct 2014). The Oxford MSc in Financial Economics is ranked 7th in the world in the FT ranking of Masters in Finance programmes (Jun 2014). In the UK university league tables it is ranked first of all UK universities for undergraduate business and management in The Guardian (Jun 2014) and has ranked first in ten of the last eleven years in The Times (Sept 2014). For more information, see http://www.sbs.ox.ac.uk/

ENDS






















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Hollywood Airbrush Tanning Academy’s Latest Certified Spray Tan Technician From North Dakota Launches Her New Mobile Airbrush Tanning Business











Carla Hendrickson


Los Angeles, CA (PRWEB) November 26, 2014

Acclaimed hands-on spray tanning training center Hollywood Airbrush Tanning Academy has just announced that another student from the academy has now started her career as a mobile airbrush tanning business owner. Carla Hendrickson, the latest certified spray tanning technician from the academy, has now inaugurated her mobile spray tanning business Bakken Bronze Mobile Airbrush Tanning. Over the last couple of years, Hollywood Airbrush Tanning Academy has been directly involved in assisting their students build a career as entrepreneurs in this emerging field. The academy’s extraordinary track record can be attributed to its founder and trainer Simone Emmons and her highly effective spray tanning training and advanced spray tanning technique.

Carla Hendrickson is an experienced cosmetologist with an 8 year old son and a 4 month old daughter. She has recently attended the JZ trend Paul Mitchell School in Bismarck, ND and earned a degree in the 2100 hour advanced cosmetology program. Carla also took a business course through Bismarck State College to put together her business plan. Explaining the reason behind her interest in airbrush tanning, Carla said, “I wanted to learn airbrush tanning because I am a cosmetologist and love boosting peoples self esteem and being a part of helping someone feel beautiful in their own skin. I felt that airbrush tanning would be a great addition to add to my list of services that I offer. I also loved the thought of having a business that I could work around my very busy schedule with two kids.” Carla opted to take the hands-on course in 1 day. Before flying to Los Angeles for the hands-on training, Carla watched 4 hours of video training and also had several hours of video conference training in order to learn the basics of airbrush tanning.

Carla is currently offering mobile spray tan services in the Bakken area covering Williston, Tioga, Watford City, and adjoining areas in North Dalota. In the near future, Carla wants to hone her professional skill by earning degrees in makeup artistry, nail techniques, eyelash extension, esthetics, and business management. Her ultimate goal is to get educated in every possible way and one day open a Salon/Day Spa.

Carla can be reached for mobile spray tanning services by calling via phone at (208) 277-7767 or via her Facebook fan page at https://www.facebook.com/Bakkenbronzeairbrushtanning

Carla Hendrickson feels that her training at the Hollywood Airbrush Tanning Academy has provided her everything she needs to succeed as a spray tanning professional. The hands-on training parts were particularly useful for her. “I am a visual learner. So, being able to see firsthand how to achieve a perfect tan and how to do the spray tanning technique has really helped me. I also really appreciate how Simone was always available to answer any and every question I may have. She is such a great mentor to have through this and is always willing to help you with anything and everything. She really wants to see her students succeed,” she said.

About Hollywood Airbrush Tanning Academy:

Hollywood Airbrush Tanning Academy is located in Los Angeles, California, and offers an extensive Spray Tanning Certification program to anyone who wishes to learn spray tanning. Simone Emmons, the creator of the spray tanning training program, has been a professional, licensed spray tanning technician and teacher and has helped numerous entrepreneurs from Louisiana, Kentucky, Idaho, Utah, Colorado, Nevada, Minnesota, Texas, Georgia, Arizona, Alabama, South Carolina, North Carolina, Illinois, Indiana, Washington, Oregon, Florida, Oklahoma, Alaska, Ohio, California, New York, New Jersey, Canada and the Islands of Hawaii and Trinidad and Tobago start a business in Airbrush Tanning. The spray tanning program is unique because it provides hands-on and private spray tanning training to individuals who want to start an Airbrush Tanning Business. According to Emmons, this spray tanning program gives individuals a leading edge in starting an Airbrush Tanning business immediately after finishing training. Students have the option to choose from a full day course of 10-12 hours or two half day courses of 5-6 hours a day or through live video conferencing. The academy is also launching a website soon so students can learn Airbrush Tanning Online. Many tanning training institutions only educate students on their own equipment and products they sell; however, Hollywood Airbrush Tanning Academy does not sell any of their own products and provides training and education on all equipment and good products in the airbrush tanning industry.

Individuals interested in learning spray tanning and starting their own Airbrush Tanning Business should visit the website at Hollywood Airbrush Tanning Academy, or for more detailed information about the airbrush tanning classes, visit 1DaySprayTanTraining.com.













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Road To The Super Bowl 5 – Week 1 Twitter: https://twitter.com/DukeThaKilla Facebook: https://www.facebook.com/pages/DukeThaKilla/187671001270900?ref=hl inst…
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We visit Blois Meadow Day Nursery to explore careers in early years care and education and the apprenticeships available to kick start a career. This is part…
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Collins & Lacy Attorney Honored for Professional and Community Service Accomplishments











Columbia, South Carolina (PRWEB) September 18, 2014

Collins & Lacy, P.C. is pleased to announce Logan Wells has been named one of the “Best & Brightest” by Greenville Business Magazine. Every year, the magazine honors 36 of the community’s leaders 35 years of age or younger who excel in a number of careers – law, accounting, business, marketing, teaching, non-profit and development. Wells was awarded the honor for her work in the legal profession, as well as her contributions to the community.

Wells focuses her practice in the areas of insurance coverage and professional liability. She frequently contributes to the Collins & Lacy Insurance Law Blog, writing about legal issues related to insurance coverage. For the past two years, she has served as coordinator of the South Carolina Bar Young Lawyers Division’s Cinderella Project, which provides gently worn formal dresses for young women who lack the financial resources to buy one for their high school prom.

The “Best & Brightest” recipients were nominated by one or more persons who were familiar with the nominee’s accomplishments and were then chosen via means of a rigorous selection process. Recipients will be honored September 30th at a presentation in the Greenville Little Theatre followed by a reception at The Children’s Museum of the Upstate.

For more information, visit http://www.greenvillebusinessmag.com.

About Collins & Lacy, P.C.

Collins & Lacy is a defense litigation firm in South Carolina that delivers valuable legal representation for their clients through solid preparation, thorough execution, and client-oriented service aimed at success. With many offices throughout the state, including Columbia, South Carolina, the firm represents local, regional and national clients in the areas of construction, employment law, hospitality/retail and entertainment law, insurance/bad faith, products liability, professional liability, commercial transportation and workers’ compensation.

Collins & Lacy, P.C. is a member of the International Society of Primerus Law Firms.























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Unrelenting Nightmare: The cutthroat world of tech












LOS ANGELES –

(PRWEB) August 27, 2014 — It is not often you meet someone who leaves a successful career to chase his dreams.

Stan Yocum always knew he wanted to be a writer. After obtaining a degree in theater arts, Yocum shifted to a left-brain career in the analytical business world. 30 years later, the dream was still knocking and Yocum left his career as a businessman to become a full-time author. Eight manuscripts and two published books later, Yocum is establishing himself as a prominent voice in indie-suspense novels.

Yocum’s thriller “Unrelenting Nightmare” follows Stuart Garrison, a virtual reality software developer on the cusp of industry domination, as he navigates a deadly cat-and-mouse game with an international assassin hired by his fierce competitor. The stakes are high, as Garrison tries to outwit his clever potential killer while releasing an innovative new technology to the world.

Yocum brings his theater background and extensive experience in the business world to “Unrelenting Nightmare” while tackling important topics in today’s society, such as the prevalence of violence and the impact of virtual reality on youth.

“The story may be about virtual reality, but this book is grounded in the truth of the competitive nature of power, position, and wealth,” Yocum said.

For more information, visit: http://www.stanyocum.com

“Unrelenting Nightmare”

By Stan Yocum

iUniverse Rising Star author

iUniverse Editor’s Choice book

Honorable Mention, Fiction- San Francisco Book Festival

Honorable Mention, Fiction- New York Beach Book Festival

ISBN: 978-1-49171-681-6

Available in softcover, hardcover, e-book

Available on Amazon, Barnes & Noble and iUniverse

About the author

Stan Yocum uses years of corporate business experience and his storytelling background from his theatre experience for inspiration in his writing. He also raises and trains assistance dogs for Canine Companions for Independence®. Yocum is married with two daughters and resides in Palos Verdes, California.

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Soma Jurgenson shares with us information about careers with a marketing degree for graduates (http://bit.ly/LopJvT). The Chair of the School of Business at …
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“US Open will sum up this year’s stats of international tennis rankings” –TravelHouseUK











US Open Tennis 2014


(PRWEB UK) 20 August 2014

With the final hurdle to seal the Grand Slam series of 2014 initiating from the 25th of August, all players listed for the tournament are being observed in their final stages of preparation for one of the most sought after fixtures in international tennis.

TravelhouseUK is engaged in supporting air travel deals to New York, the destination which regularly hosts the US Open at the famed Billie Jean King National Tennis Center. The event’s support is lined by major stakeholders from the travel sector, notably the American Westin hotels and resorts group, as well as Emirates for air travel itinerary options.

The Billie Jean King Center will host its most crucial final matches for men’s, women’s, mixed doubles as well as men’s and women’s singles at the Arthur Ashe Stadium between 5th and 8th of September. Other important stadiums will include the Louis Armstrong Stadium, Grandstands, and multiple courts within the center. Attendants have the options to book the Prom, Log, and Courtside as well as grounds passes within the center, while for viewing they can choose from being on the sides, the corners, or behind the server. Live feeds via the internet as well as active following services will be provided for tennis fans worldwide.

Most of the matches are scheduled to occur either near noon (11 AM) or evening (7 PM). Among the top hopefuls for clinching the titles are previous two-time in a row champion Serena Williams, who has expressed her confidence for her progress during the qualifying stages. She is also highlighted to defend her title on her home turf. Second contender to follow up for the Women’s championship for singles is Maria Sharapova, who only confronts Serena posed as a real threat to become the contender for the final win. The women’s side of the championship has enough vacuum left for new challengers after World No 2 Li Na pulled out from registering for the US Open due to a knee injury.

For the men’s singles category, Rafael Nadal is in rigorous efforts to retain his ability for defending his title after he had a recent wrist injury during practice sessions. This is not his first attempt to make it back to the courts for a major tournament while suffering from an injury. Novak Djokovic features as another favorite for this year’s US Open, as 2014 has been a fantastic year for him considering the high winning ratio he has maintained until now. Djokovic also has been the runner up for multiple US Open appearances in the past. Roger Federer is undergoing the phase of gracefully aging within his active tennis career, maintaining his position within the top seeds of the sport. Scotland’s Andy Murray is listed to be the top challenger; he has fumbled with his strategy, and has mostly remained off-season considering his dampened statistics for his performance over the ongoing year. He has appointed noted Frenchwoman tennis champion Amelie Mauresmo as his new coach to start afresh for a win.













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Author Robert Vacca: ‘Love and Basketball: Part Two’












New York (PRWEB) August 08, 2014

The law of attraction illustrates that what we think about, we bring about.

This theme extends throughout Robert Vacca’s new novel, “Resist Not Evil,” a classic love story with a basketball motif, a metaphysical quest, and a revolutionary approach to war and peace. The timeline extends from the Vietnam War to the present day and beyond.

Michael Mercurio attracts Seeka Maria, who embodies the liberated soul of women. As Michael experiences a world consumed with evil appearances, Seeka Maria encourages him to reconcile these distressing manifestations with the law of attraction and the Jesus principle of “resist not evil.”

“My book illustrates and proves, through the law of attraction, that there are no victims, there is not injustice and there is no assertion possible without mutual consent,” Vacca said. “This message is proactive because it demonstrates that we absolutely own the absolute power to totally focus on what we want and to attract exactly that. There’s not a shred of evidence to the contrary in the entire universe.”

“Resist Not Evil” explores hot-button issues, such as interracial relationships, hate crimes, war, child abuse, the healing power of music, as well as a tasteful depiction of source energy sexuality and its purpose, which is freedom, love and joy.

For more information, visit: http://www.resistnotevilvacca.com.

“Resist Not Evil”

By: Robert Vacca

ISBN: 978-1-41349-308-5

Page count: 761

Softcover retail price: $ 24.64

Hardcover retail price: $ 35.09

Available on Amazon, Barnes & Noble and Xlibris online bookstore

About the author

Robert Vacca was selected in the NBA draft by the Milwaukee Bucks in 1973. After an injury ended his basketball career, he began writing and traveling. He currently resides in Sag Harbor, New York, where he coaches a high school basketball team.






















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