Posts Tagged ‘Techniques’

Marketing Experts and Leaders from Top Performing Automotive Dealership Groups Share Successful Digital Sales and Marketing Techniques











Wayne Ussery, Jim Ellis Automotive

Atlanta, GA (PRWEB) September 28, 2012

Marketing expert Phil Sura of UnityWorks Media, and three of the most effective dealership leaders in the country, Wayne Ussery, Internet Director for the Jim Ellis Group, Lonnie Decker, chief marketing officer for The Auto Gallery, Potamkin Automotive Group, and Kevin Mize, dealer principal for O’Hare Honda and O’Hare Hyundai, are sharing their expertise with automotive dealers and managers.

As Internet sales and marketing directors, Ussery and Decker do a tremendous job driving unique visitors/visits and conversion rates, selling units and making their dealer groups some the highest performers in the country.

Mize believes that the Internet and a strong digital focus are a requirement for success and he saw the importance of transforming his operation to a digital focused dealership out of necessity, as his dealerships are not located on an automotive row.

Phil Sura and these dealership leaders are sharing their expertise with dealers and managers who will have the opportunity to take away specific concepts that can be implemented at their dealership that will help them to drive stronger results!

What will dealers and managers learn and what action items will they take back to the dealership?


Learn about driving unique visitor count to the website.
Learn how to drive visibility with both organic and SEM focuses. Learn about the role mobile can play.
Learn how to leverage video to drive website conversion and organic search results.    
Learn about processes to get the entire sales team involved with embracing the digital space.

Phil Sura started the automotive division of UnityWorks Media, a web video company supporting over 1,500 automotive dealers. UnityWorks Media is recognized as the video pioneer in the automotive space. Sura previously worked as a general manager for one of the top 100 Ford dealerships and spent 13 years with Pat Ryan and Associates. Sura has been a regular contributor to Digital Dealer magazine and always receives top scores when he speaks at Digital Dealer Conferences. His Best of the Best panel discussions provide a chance for the audience to hear from some of the top producers in the nation.

Lonnie Decker is the chief marketing officer for The Auto Gallery, Potamkin Automotive Group, selling Ferrari, Maserati, Lamborghini, Porsche and Audi in Los Angeles. Decker is also the general manager for the Lamborghini operation, which allows him to test digital concepts at one location before rolling them out across all dealerships. He started his career selling cars and has also worked for Mercedes Benz Corporate. In his current position, Decker’s focused approach has accomplished the following: monthly unique visitors went from 9,000 to 60,000, profits doubled and sales increased 150 percent.

Kevin Mize is the dealer principal for O’Hare Honda and O’Hare Hyundai. He is the past Chairman for the Chicago Auto Trade Association and currently serves on an E-Business subcommittee for Acura and Honda USA, which focuses on identifying e-commerce initiatives that are producing results. Mize has embraced digital technology by using traditional media (radio) to drive customers to his website and leverages video to drive both organic searches with Google and website conversion. He thrives on testing the newest ideas from a digital perspective to see which ones produce great results and his team does a great job of vetting new concepts, calling for references and tracking results. Mize doesn’t rely on anyone to figure out the Internet – he’s a student of it!

Wayne Ussery started the Internet team for the Jim Ellis Group 14 years ago. Since that time they have moved from zero to over 675 Internet sales monthly. Ussery accomplished this by driving 100,000 unique visitors to the website each month while managing SEO. He is very progressive with utilizing video applications to drive organic search and website conversion. Ussery does a tremendous job tracking metrics so that he can evaluate which initiatives are producing results. The Jim Ellis Group is recognized as one of the strongest e-commerce dealer groups in the nation.

Phil Sura will be moderating a panel discussion with Lonnie Decker, Kevin Mize and Wayne Ussery for dealers and managers on successful digital sales and marketing techniques at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV.    For more information about Phil Sura’s dealer panel and other speakers, visit: http://www.DigitalDealerConference.com

ABOUT DEALER COMMUNICATIONS

Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: http://www.dealer-communications.com

Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: http://www.DigitalDealerConference.com























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The Insightful New Resource for Specialists Who Have Built Their Careers in Accounting and Finance and Reached—or Are Nearing—the Top Level: “CFO Techniques”











New Book and Should-Have Guide for CFOs, Controllers, and Finance Experts.


New York, NY (PRWEB) January 06, 2012

If tiny company is the backbone of the economic climate then according to author and veteran CFO Marina Guzik, “Financial specialists are the spinal cord inside those vertebrae. We carry our load and assistance our employers by attending to a multitude of functions, wearing distinct hats, and juggling thirty balls at a time.” Guzik shares her insights in “CFO Methods: A Hands-on Guide to Keeping Your Business Solvent and Successful,” a new release from Apress Media.

As “CFO Strategies” shows, juggling a lot of tasks demands a lot a lot more these days than the capability to count beans and preserve pencils sharp. As the organization climate modifications, modest and midsize organizations struggle harder than ever for survival, imposing even far more demands on CFOs and controllers. There is no selection but to take on much more functions and expand the span of command.

To support economic specialists hone their skill set, “CFO Methods” covers advanced topics like treasury management, performance analytics, managing outside auditors, complying with intricate tax regulations, and segmental analysis. The book also covers items CFOs ought to now know well—like whether or not to fund an initiative with borrowed cash or new capital, how to aid pick IT hardware and services, how to advise the boss on beginning a new venture, regardless of whether to hire (or outsource) for a function, how to insure risks facing the enterprise, and even how to help devise corporate method. Topics are covered in a nonacademic, straightforward-to-read style with relevant cultural references and genuine-life examples.

Guzik’s guidance is based on practical knowledge and hands-on encounter. “CFO Strategies” as a result gives a comprehensive guideline relating to the most critical functions under any finance professional’s manage including the locations of expertise in which they must excel and how to achieve their greatest on-the-job efficiency.

Says Guzik, “This book is not for Fortune 500 CFOs with hundreds of subordinates to whom tasks can be delegated. This book is for those pros in economic management—CFOs, controllers, treasurers, VPs, and directors of finance—who, like me, toil to make certain the commercial survival of small and midsize companies.”

To discover far more about CFO Methods: A Hands-on Guide to Keeping Your Enterprise Solvent and Productive, pay a visit to http://www.apress.com/9781430237563


ISBN13: 978-1-4302-3756-three
380 pages
Publication Date: December 14, 2011
Accessible eBook Formats : EPUB, MOBI, PDF
Print Book Price : $ 29.99
eBook Value: $ 20.99

About Marina Guzik

Marina Guzik’s career in finance and accounting spans 24 years, with the last 17 years in chief financial officer and controller positions in tiny and midsize organizations. She has worked in both the public and private sectors, which includes manufacturing, global supply chain, e-commerce, professional services, asset management, and consulting. Ms. Guzik’s functional expertise spans a broad range of tasks and duties, from international treasury to mergers and acquisitions, and every little thing in in between. She holds numerous academic degrees, such as a master’s in enterprise administration in accounting. She believes in the strength of fundamental information and commercial acumen, which can be intelligently applied to any particular company model.

About Apress Media

Apress Media LLC is a technical and organization publisher devoted to meeting the wants of IT specialists, computer software developers, programmers, and company leaders with more than 1,000 books in print and electronic formats. Apress provides high-good quality, no-fluff content material that helps serious technologies specialists construct a comprehensive pathway to career good results. For a lot more information about the innovative approach Apress takes to publishing, please check out http://www.apress.com.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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