Posts Tagged ‘Automotive’
December 1, 2013 | 
Author China Automotive Navigation Industry, 2013-2017 In-Depth Research and Prospects
Albany, NY (PRWEB) November 30, 2013
In-Depth Research and Prospects of China Automotive Navigation Industry, 2013-2017
China serves as the world’s largest country in terms of automobile production and sales, however, the assembly rate (take passenger cars as cardinal number) of navigators for new cars was only 8.6% in 2012, and there was a substantial growth potential. By the end of 2012, there were about 300 automotive navigation manufacturing enterprises in China, and the market scale was worth CNY33.8 million, year-on-year growth of 10%. It is expected that market scale of China automotive navigation will reach CNY 67.4 billion as of 2017.
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In 2012, the sales volume of aftermarket automotive navigators generated 6.38 million sets in China, year-on-year growth of 17%, but growth rate continued to decline. At the same period, the sales volume of pre-installed automotive navigators reached 1.29 million sets, while the growth rate reached 43%, and this was the second year in a row that growth rate registered above 40%. The growth rate of aftermarket and the growth rate of pre-installed market displayed a negative correction, which will change future automotive navigation market. As of 2015, the market shares of China’s pre-installed automotive navigators will reach 31.6% from 16.7% at present. In the same period, market penetration rate of pre-installed automotive navigators also will register around 20%.
Chinese navigation market was influenced by Japan. As for product forms, Japan and China both mainly produce In-Dash products. Since 2006, PND products have witnessed rapid development, however, the development of PND products lacked in strength on account of copycat products disrupting the market. Currently, aftermarket automotive navigation is the most vigorous segment in China with most output value. In 2012, the shipments of China aftermarket automotive navigation market roughly generated 6.624 million sets, which nearly equating to 6.5 times more than that of pre-installed automotive navigation market.
Meanwhile, China’s GPS navigators witnessed vigorous development. Mobile phone manufacturers and operators and online application stores promote and sell mobile navigation products. Currently, taking the most eye-catching Apple App stores for an example, Careland and Autonavi were among the top ten fast selling applications in China throughout the year.
Automobiles to be equipped with GPS navigations that serve as standard configuration have represented an irresistible trend. The popularizing rate of GPS in American automobiles comprised 65%, and the rate was higher in EU countries and Japan, registering 73% and 76% respectively. By comparison, the popularizing rate of auto GPS was less than 10% in China. Although this rate reflects a huge gap between China and developed countries, however, with the increasing vehicle population, cars have become the needed products in many Chinese families, and GPS serves as an important component in vehicles, thus the popularizing rate grow rapidly, which brought commercial opportunities for GPS market.
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Table of Contents
1. Overview of Industry Development
1.1 Definition & Classification
1.2 Industry Chain
2. Development Overview of Global Automotive Navigation Industry
2.1 Development Status Quo
2.2 Trend of World’s Automotive Navigation Industry
3. Development Environment of China Automotive Navigation Industry
3.1 China’s Economic Development Environment
3.2 Policy Environment
3.3 Technical Environment
4. Development Status Quo of China Automotive Navigation Industry
4.1 Characteristics of Industry Development
4.1.1 Personalized Consumption; Dominance of Low-and-Middle End Consumption
4.1.2 Serious Homogeneity Resulting in Fatigued Market Performance
4.2 Market Scale
4.3 Consumption Factors
4.3.1 Channel Distribution of Product Information
4.3.2 Factors Influencing Product Performance
4.3.3 Two Major Purchasers: Auto Modification Shop and 4s AutoStore
5. Competitive Landscape of China Automotive Navigation Industry
5.1 Competition Status Quo
5.1.1 Aftermarket Automotive Navigation Serves as Priority; Mobile Phone Develops Rapidly
5.1.2 Chinese Domestic Enterprises Serves as Priority; Market Competition is Fierce
5.1.3 Stable Industrial Pattern
5.2 Market Concentration Ratio
6. Upstream and Downstream Analysis
6.1 Upstream Raw Material Industry
6.1.1 Steels
6.1.2 Integrated Circuit
6.1.3 Electronic Components
6.2 Downstream Application
6.2.1 Status Quo of Industry Development
6.2.2 Development Trend of Auto Industry in the 12th Five-Year Plan
7. Import and Export Data of Automotive Navigation Products
7.1 Import and Export Data of China Automotive Navigation, 2010-2012
7.2 Import Sources and Export Destinations of Automotive Navigation Products, 2012
8. Major Enterprises of China Automotive Navigation Industry
8.1 NAV INFO
8.1.1 Company Profile
8.1.2 Main Business
8.1.3 Competitive Advantages
8.1.4 Business Performance
8.1.5 Market Expanding Strategy
8.2 Beijing UniStrong
8.2.1Company Profile
8.2.2 Main Business
8.2.3 Competitive Advantages
8.2.4 Business Performance
8.2.5 Market Expanding Strategy
8.3 Super Map
8.3.1Company Profile
8.3.2 Main Business
8.3.3 Competitive Advantages
8.3.4 Business Performance
8.3.5 Market Expanding Strategy
8.4BDStar Navigation
8.4.1 Company Profile
8.4.2 Main Products
8.4.3 Competitive Advantage
8.4.4 Business Performance
8.4.5 Market Expanding Strategy
8.5 GOTECOM
8.5.1 Company Profile
8.5.2 Competitive Advantages
8.5.3 Business Performance
8.5.4 Market Expanding Strategy
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9. Investment and Development Trend of Automotive Navigation Industry
9.1 Investment Opportunities
9.2 Investment Risks
9.2.1 Competitive Risks
9.2.2 Downstream Demand Risks
9.2.3 Risks of Fluctuations in Prices of Raw Materials
9.3 Industry Development Trend
9.3.1 Trend
9.3.2 Growth Prediction of China Automotive Navigation Market, 2013-2017
9.4 Technological Development Direction
9.4.1 Vehicle GPS Specified High-Precision Electronic Map Technology
9.4.2 Technology of Providing Accurate and Real-time Road Information
9.4.3 Multimedia Smooth Seamless Connecting Technology
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Marketing Experts and Leaders from Top Performing Automotive Dealership Groups Share Successful Digital Sales and Marketing Techniques
Atlanta, GA (PRWEB) September 28, 2012
Marketing expert Phil Sura of UnityWorks Media, and three of the most effective dealership leaders in the country, Wayne Ussery, Internet Director for the Jim Ellis Group, Lonnie Decker, chief marketing officer for The Auto Gallery, Potamkin Automotive Group, and Kevin Mize, dealer principal for O’Hare Honda and O’Hare Hyundai, are sharing their expertise with automotive dealers and managers.
As Internet sales and marketing directors, Ussery and Decker do a tremendous job driving unique visitors/visits and conversion rates, selling units and making their dealer groups some the highest performers in the country.
Mize believes that the Internet and a strong digital focus are a requirement for success and he saw the importance of transforming his operation to a digital focused dealership out of necessity, as his dealerships are not located on an automotive row.
Phil Sura and these dealership leaders are sharing their expertise with dealers and managers who will have the opportunity to take away specific concepts that can be implemented at their dealership that will help them to drive stronger results!
What will dealers and managers learn and what action items will they take back to the dealership?
Learn about driving unique visitor count to the website.
Learn how to drive visibility with both organic and SEM focuses. Learn about the role mobile can play.
Learn how to leverage video to drive website conversion and organic search results.
Learn about processes to get the entire sales team involved with embracing the digital space.
Phil Sura started the automotive division of UnityWorks Media, a web video company supporting over 1,500 automotive dealers. UnityWorks Media is recognized as the video pioneer in the automotive space. Sura previously worked as a general manager for one of the top 100 Ford dealerships and spent 13 years with Pat Ryan and Associates. Sura has been a regular contributor to Digital Dealer magazine and always receives top scores when he speaks at Digital Dealer Conferences. His Best of the Best panel discussions provide a chance for the audience to hear from some of the top producers in the nation.
Lonnie Decker is the chief marketing officer for The Auto Gallery, Potamkin Automotive Group, selling Ferrari, Maserati, Lamborghini, Porsche and Audi in Los Angeles. Decker is also the general manager for the Lamborghini operation, which allows him to test digital concepts at one location before rolling them out across all dealerships. He started his career selling cars and has also worked for Mercedes Benz Corporate. In his current position, Decker’s focused approach has accomplished the following: monthly unique visitors went from 9,000 to 60,000, profits doubled and sales increased 150 percent.
Kevin Mize is the dealer principal for O’Hare Honda and O’Hare Hyundai. He is the past Chairman for the Chicago Auto Trade Association and currently serves on an E-Business subcommittee for Acura and Honda USA, which focuses on identifying e-commerce initiatives that are producing results. Mize has embraced digital technology by using traditional media (radio) to drive customers to his website and leverages video to drive both organic searches with Google and website conversion. He thrives on testing the newest ideas from a digital perspective to see which ones produce great results and his team does a great job of vetting new concepts, calling for references and tracking results. Mize doesn’t rely on anyone to figure out the Internet – he’s a student of it!
Wayne Ussery started the Internet team for the Jim Ellis Group 14 years ago. Since that time they have moved from zero to over 675 Internet sales monthly. Ussery accomplished this by driving 100,000 unique visitors to the website each month while managing SEO. He is very progressive with utilizing video applications to drive organic search and website conversion. Ussery does a tremendous job tracking metrics so that he can evaluate which initiatives are producing results. The Jim Ellis Group is recognized as one of the strongest e-commerce dealer groups in the nation.
Phil Sura will be moderating a panel discussion with Lonnie Decker, Kevin Mize and Wayne Ussery for dealers and managers on successful digital sales and marketing techniques at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV. For more information about Phil Sura’s dealer panel and other speakers, visit: http://www.DigitalDealerConference.com
ABOUT DEALER COMMUNICATIONS
Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: http://www.dealer-communications.com
Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.
The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: http://www.DigitalDealerConference.com
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Posted in Careers | Tags: Automotive, Dealership, Digital, Experts, from, Groups, Leaders, Marketing, Performing, Sales, Share, Successful, Techniques | 6 Comments »