Archive for January 2013
Fross & Fross Wealth Management Announces the Appointment of Ex-Wall Street Investment Manager Paul Hoffman as Wealth Advisor
Orlando, FL & The Villages, FL (PRWEB) January 29, 2013
Fross & Fross Wealth Management, an investment advisory firm with client assets of $ 350 million, announced the appointment of Paul Hoffman as Wealth Advisor, as the firm continues to attract top advisors to its ranks. In his role, Hoffman will be responsible for portfolio structuring and analysis, in addition to providing timely information to clients.
Co-founders Robert and Thomas Fross said in a joint statement, “We are pleased that Paul has joined our team. His investment experience and insight will undoubtedly help Fross & Fross further its position as the gold standard in wealth management to the community in which we serve.”
Hoffman brings more than 25 years of investment experience working directly on Wall Street for top financial firms including: Goldman Sachs as Vice President of Fixed Income Currency and Commodities, AMBAC Securities as Chief Investment officer, TIAA-CREF as Director of Public Market Securities, and BNY Mellon as Portfolio Manager. Within the state of Florida, Hoffman was Senior Vice President of Investments and Interest Rate Risk for Citizens First Bank, and Treasurer of Gibraltar Private Bank.
Hoffman earned a Bachelor’s Degree in Business Administration from New York Institute of Technology and is working towards an MBA at Hofstra University. His securities licenses include Series 7, 63, and 65.
Hoffman said, “I feel privileged to be continuing my career at Fross & Fross, a highly respected and nationally recognized wealth management firm, and to be working closely with Rob and Tom in order to further position the firm for growth and success. The firm’s steady growth serves as a clear testimony of its exceptional client relationships and investment approach. I am eager to be a part of the firm’s wealth management process.”
About Fross & Fross Wealth Management
Founded by Robert and Thomas Fross, Fross & Fross Wealth Management provides fee-only financial planning and independent wealth management services to clients locally as well as throughout the U.S. Comprehensive services and tools cover the spectrum of personal financial planning issues including retirement planning, estate and trust planning, insurance services, and tax solutions. The firm specializes in helping clients transition smoothly into retirement. For more information: http://www.frossandfross.com.
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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9 of 10 Local Advertising Sales Managers Expect Revenue Gains in 2013
Westerville, OH (PRWEB) January 23, 2013
Nearly 90% of local media sales managers are expecting increases in advertising revenue for 2013 compared to last year, according to the newly released 2013 AdMall Local Advertising Sales Forecast. Twenty-three percent of local media sales managers expect increases in excess of 10 percent. Only 5.9% are projecting revenue declines, while 4.8% expect advertising sales to be flat.
The AdMall report reveals digital and mobile advertising are expected to be key drivers of this growth. More than 7 of 10 account executives that sell traditional media like newspaper, television or radio now also sell some form of digital advertising. The number of local media salespeople that sell search engine marketing, for example, is up 68.4% from last year and 28.5% from six months ago. Email marketing, mobile advertising and online video are also increasing in popularity among local media companies.
“The expanding number of digital product offerings, many at lower price points than traditional advertising, means effective time management is critical for today’s media sales teams,” says C. Lee Smith, president/CEO of Sales Development Services. “Achieving growth from online and mobile is contingent upon a refocused go-to market strategy, more efficient sales processes and multi-dimensional training,” Smith adds.
Nearly 70% of media sales managers say that health care will be the hottest advertising category in 2013. The other main sectors of anticipated revenue growth in 2013 are expected to be retail, restaurants and automotive.
Account executives rank competition from other local media (58.9%) and overcoming advertiser churn (50.6%) as their biggest challenges to growing sales in 2013. This reveals the difficulty of trying to bring in enough new business to compensate for revenue declines and lost accounts. These two concerns also rank among the top challenges for sales managers.
“Growing competition and audience fragmentation have made it more difficult to maintain an advertiser base,” says Barry Shawgo, vice president of sales and marketing for AdMall. “Media outlets in some markets have already crossed the line where it’s not possible to sell enough new advertising to offset advertiser churn. We see this as an alarming trend that media companies must address quickly,” Shawgo says.
Eighty-eight percent of small business owners surveyed in November 2012 by AdMall’s sister firm, Ad-ology Research agreed or strongly agreed with the belief “if you don’t know my business, you can’t know which advertising is right for my business.”
When it comes to the attributes these local advertisers want most in their media rep, “knows my company/line of business” continues to rank first – noted by more than two-thirds of advertisers. More than 45% listed “knows my customers” as an important trait in a media salesperson.
“Now more than ever in today’s competitive sales environment, media account representatives need to be communicating in a consultative manner to their advertisers,” Smith says. “Media proposals must always focus on solutions that are relevant to advertiser and impactful to their customers, rather than pushing a particular product.”
This year, 34.2% of media sales reps report using an iPad or other touchscreen tablet in the field, which is more than twice the number who said they used tablets a year ago.
The full report will be available at the 2013 Key Executives Mega-Conference, February 18-20 in New Orleans, and at the Borrell Associates Local Online Advertising Conference, March 4-5 in New York.
Please contact us if you would like further information about the study, charts or graphics related to the findings, or to schedule an interview with our CEO.
METHODOLOGY
The AdMall 2013 Local Advertising Sales Forecast was conducted in December 2012. The sample size for this survey was 1,181 media sales professionals, including sales managers, account executives and marketing/research managers across all forms of local digital, print and electronic media.
ABOUT ADMALL
AdMall® is the most powerful consultative sales intelligence database available for local and digital advertising. AdMall offers media sales professionals 10 types of local advertising intelligence, including Local Account Intelligence Reports for more than 450 business types, Automotive Account reports featuring Polk research, co-op advertising plans, and our exclusive Diagnosis Call™ needs analysis. AdMall also offers media reps specific audience targeting, the ability to prospect by month, and the ability to spot industry trends and spending. More than 2,000 media properties nationwide arm their sales staffs with AdMall including: Television, cable, newspaper, interactive, direct response, out-of-home, radio, cinema, local search, and magazine. Additional information on AdMall and a free trial for qualified media companies can be found at AdMall.com.
ABOUT SALES DEVELOPMENT SERVICES
Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989 – is the parent company for AdMall. SDS also provides the SalesTouch CRM, Ad-ology Research, the Media Sales Basics training program, and the Media Sales Today daily advertising sales blog. AdMall, SalesTouch and Ad-ology are registered trademarks of Sales Development Services, Inc. Sell Smarter and Diagnosis Call are also trademarks of SDS.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
PubMatic Hires Mobile Marketing Industry Innovator Heather Menery as Director of Sales, Mobile
(PRWEB) January 22, 2013
PubMatic, the digital media platform company for publishers, today announced that Heather Menery, who has been working with agencies and brands to launch mobile campaigns for over seven years, has been hired as Director of Sales, Mobile. At PubMatic, Menery will be responsible for sales to both publishers and ad buyers. Menery’s hiring caps a year of growth in mobile that included a 1423% increase in paid mobile impressions between Q1 and Q4.
Menery has spent her entire career in mobile. Most recently, Menery was Sales Director at Velti, focusing on SMS and mobile site development sales. Previously, while at Jumptap Mobile Ad Network, she was named the number-one sales executive. Menery was also part of Enpocket’s Ad Operations team, launching some of the first mobile campaigns for Fortune 500 brands. After Enpocket’s acquisition by Nokia, she helped certify best-in-class partners for Nokia Interactive and represented Nokia on the MMA Consumer Best Practice Committee. She is currently an Adjunct Instructor at NYU’s School of Continuing and Professional Studies, teaching “Mobile Marketing: Reaching the Third Screen.” Menery was selected by Mobile Marketer as one of the Mobile Women to Watch in 2011.
“We’re thrilled to have someone with Heather’s unique breadth of mobile marketing experience and contacts in this position,” says VP Mobile Bob Walczak. “She’s worked at some of the most innovative companies in mobile marketing, and we’re confident that she will bring the same level of visionary thought to PubMatic.”
“Mobile development is a strategic priority that PubMatic kicked off two years ago, with commercialization focus in the last 6 months,” says Walczak. “Menery is the perfect person to deliver our mobile capabilities to both publishers and advertisers. We have an extremely sophisticated mobile offering with the acquisition of MobiPrimo, a leading mobile development technology firm; the integration of MobStac, a company that optimizes mobile content for any wireless device; plus the availability of version two of an MRAID SDK, which enables publishers to seamlessly work with the leading networks and all rich media formats.”
Menery’s appointment comes during a period of dramatic growth in terms of product development and international expansion for PubMatic. The company recently announced the launch of its newest data center in Singapore. Additionally, in November, PubMatic was ranked the Fastest Growing Online Advertising Company in the US Internet Sector, 20th Fastest Overall in North America, on Deloitte’s 2012 Technology Fast 500™.
About PubMatic
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.
Contact:
Caitlin Kelly
caitlin(dot)kelly(at)pubmatic(dot)com
T: 646.257.2883
http://www.PubMatic.com
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
EJL Wireless Research Adds the Ericsson GSM/EDGE DUG20 Digital Baseband Unit to its DesigN Analysis Infrastructure (DNA-I) Series of Teardown Reports
Salem, NH (PRWEB) January 18, 2013
EJL Wireless Research is announcing a new report within its proprietary DNA-I series, an Ericsson GSM/EDGE DUG20 01 unit.
“This is our first look at a DUG from the RBS6000 platform and its role as the GSM/EDGE digital baseband unit. The DUG is an integral part of the RBS610x/620x/6301/6601 base station platforms and the DUG20 version is the standard version for GSM/EDGE within Ericsson’s portfolio, supporting 12 GSM carriers” said founder and President, Earl Lum.
EJL Wireless Research continues to lead the wireless market research segment with innovative and cutting edge research such as its DNA-I series of products.
“We continue to be excited in having the opportunity to showcase the latest generation remote radio units, RF transceiver modules, BTS antennas, femtocells, digital baseband units and base stations from major wireless equipment OEMs as part of our DNA-I program,” says Lum.
The following semiconductor & passive component suppliers are included in this report: Analog Devices, Bourns, Broadcom, Clare, Ericsson, Fairchild Semiconductor, Hynix, Infineon Technologies, Integrated Device Technology, Kemet, Lantiq, Lattice Semiconductor, Maxim Integrated Products, Micron Technology, Nihon Denpa Kogyo, Nichicon, NXP Semiconductors, ON Semiconductor, Pulse Electronics, Rakon, Sanyo Electric, STMicroelectronics, TDK-Epcos, Texas Instruments, Vishay Semiconductors.
The report is currently available for purchase and information can be downloaded at http://www.ejlwireless.com.
About EJL Wireless Research
EJL Wireless Research provides proprietary, accurate and cutting-edge market analysis and consulting services on the wireless technology ecosystem and defense and aerospace industries. The firm’s wireless infrastructure research division focuses on all vertical elements of the wireless ecosystem including mobile subscribers, mobile operators, mobile handsets, mobile infrastructure and mobile content. In addition, the firm provides analysis across horizontal technology suppliers including RF semiconductor materials, RF semiconductor/components, subsystems and OEMs. Similarly, the defense and aerospace division focuses it efforts on the ecosystem supporting UAV and airborne platforms and subsystems. Our goal is to provide our clients with mission critical market analysis and information.
EJL Wireless Research believes it has a corporate responsibility, both local and international, in giving back to the community. Please visit our website for more information about the charitable organizations it supports at: http://www.ejlwireless.com/corporate_responsibility.html.
EJL Wireless Research is managed by Earl Lum. Mr. Lum has 20 years of experience within the wireless industry including 8 years as an Equity Research Analyst on Wall Street cover the global wireless industry. The company is headquartered in Salem, NH. For more information about EJL Wireless Research, please visit the company’s websites at http://www.ejlwireless.com or http://www.ejldefense.com.
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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