Posts Tagged ‘Together’
June 15, 2014 | 
Author 14th Annual Demand Success Conference Brought Together Top Marketing and Public Relations Professionals to Discuss the Evolving Industry
Beltsville, Maryland (PRWEB) June 06, 2014
Vocus, Inc., a leading provider of cloud-based public relations and marketing software, played host to marketing and public relations professionals at Demand Success 2014, a two-day conference held at the Gaylord National Resort and Convention Center in the Washington, D.C. metro area from June 5 – 6. The conference offered over 50 sessions on PR, marketing and social media and provided various networking opportunities and hands-on training prior to the main event to more than 850 industry professionals.
“Every year we try to provide the marketing and public relations community with the best industry-leading speaker lineup and programing in order to drive success in an ever evolving landscape,” said Vocus Chief Marketing Officer You Mon Tsang. “It’s important for us to lead the conversation on the latest trends and offer actionable tips for our community to continue progressing and innovating.”
The conference featured some of the industry’s top thought leaders, including Randi Zuckerberg, former Facebook marketing lead and author of “Dot Complicated;” Avinash Kaushik, Google’s digital marketing evangelist; Adrian Grenier, star of “Entourage” and co-founder of SHFT; and Judy Smith, renowned crisis communicator and inspiration for the TV series “Scandal,” among many others.
In her keynote, Zuckerberg discussed how the digital world has made life more complicated, especially for marketing and PR professionals who manage brands in real-time communications. She shared her unique perspective on untangling industry professionals’ “wired lives” while addressing the multifaceted complications in the socially transparent world we live in.
Other highlights came from Kaushik, who discussed how precision measurement and testing can help marketers deliver leads and build a superior online presence, and Smith, who offered expert advice on PR and crisis communications. Kaushik presented attendees with ways to leverage digital platforms and data to outsmart competitors and achieve measurable, financial results with social media, content and other digital marketing. Smith shared best practices based on her experiences, which include the prosecution of former Washington, D.C. Mayor Marion Barry, the President Clinton scandal involving Monica Lewinsky, and the Enron congressional inquiry.
“Each year, Vocus’ Demand Success conference sets the bar higher,” said AAA National Office Managing Director, Public Relations Yolanda Cade. “Engaging sessions with industry thought leaders and cutting-edge insights make this a can’t-miss event for my team each year.”
“From the content to the networking, Demand Success 2014 was comprehensive and worthwhile,” said Shorty Awards Senior Supervising Producer Natan Edelsburg. “Adrian Grenier’s keynote, the Ignite Talks with Cox Communications’ Martin Jones, Pasticity’s Jennifer Moss and more helped me to understand exactly what I need to do to achieve the marketing goals our company has set in place.”
Demand Success focuses on helping marketing and public relations professionals gain the intelligence they need to continue their success in a competitive and evolving industry. This year’s sessions showed professionals how to turn branded materials into highly visual and sharable content, deploy innovative online strategies, build brands, and measure efforts to produce more leads and ROI.
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About Vocus
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve PR and marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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Tags: 14th, Annual, Brought, Conference, Demand, Discuss, Evolving, Industry, Marketing, Professionals, public, Relations, Success, Together | 
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Musicians, Educators, and 600,000 Students Band Together for Music Education in Australian Schools; Monster Music Reacts
Australia (PRWEB) December 12, 2012
Music: Count Us In 2012, in which 600,000 students in schools across Australia sang the same song at the same time in November, was seen as a huge success, according to an article from The Age. Professional singer, songwriter, and musician Josh Pyke mentored three high school students, Sun Woo Kim, Ryan Chelva, and Jorja Bromley, and collaborated with them on the song, called “Different People (Stand Together).”
The three students were chosen because, after considering 80 songs for the event, judges decided that three songs were worthy, and decided to give all three young songwriters a chance to be mentored in a workshop with a professional, where they wrote the song from scratch.
Music: Count Us In, whose mission is to raise support and awareness for music education in schools across Australia, has been in existence since 2007. It is run by the Music Council of Australia, with support from ex-Midnight Oil frontman Peter Garrett, currently the Minister for School Education, Early Childhood and Youth. Other high-profile supporters this year were “The Voice” contestants Prinnie Stevens and Mahalia Barnes.
According to the same The Age article, Richard Letts, who is currently the Music Council of Australia’s Executive Director, was happy with the participation in the event, but is not happy with the current state of music education in Australian schools. According to Letts, up to 80% of primary schools in NSW do not have any music education in their classrooms. Letts points out that in a four year teaching degree curriculum, future teachers only receive 17 hours of music education.
Letts also points out that the economic status of schools plays a factor in whether or not they have music education, with the more-affluent schools receiving music education, while less-affluent schools don’t. Letts also references literacy studies in which musical classes were proven to be more effective at producing literacy than literacy classes are.
In a recent post on his blog, Danny Achurch, Owner and Proprietor of Monster Music, writes that “Australian schools are coming up woefully short in music education.”
Achurch is concerned about the state of music education in Australian schools: “It is fairly well-documented that the 80% figure of schools that don’t offer music education quoted by Richard Letts is accurate, not only in NSW, but all across Australia. There are so many benefits to a music education, intellectually and socially, that not having music constitutes neglect on the part of the Australian educational system.”
Achurch continued, “Music helps kids learn. It helps kids relate to one another. It helps kids with self-esteem issues. All of these benefits are totally outside the scope of what most educators consider when they make decisions concerning music education, and they are being taken away from our children because most educators have no idea of the benefits provided by music education.”
Achurch contributes what he can through Monster Music: “We would love to see the system change, and see more music taught in Australian schools, but we don’t see it happening in the near future. We respect and admire those who are trying to change that system, but it does no good to students who are currently being deprived of the far-reaching benefits of music education.”
Achurch’s solution: private music lessons. “The only effective way to ensure that students get a musical education is to get them private lessons outside of the school system.”
Monster Music offers guitar, voice, piano, bass guitar, drum, violin, and general music lessons in Melbourne, Perth and across Australia.
Visit their website here for more information: http://www.monstermusic.com.au/ or call them at 08 9335 8881.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.