Posts Tagged ‘Professionals’

14th Annual Demand Success Conference Brought Together Top Marketing and Public Relations Professionals to Discuss the Evolving Industry












Beltsville, Maryland (PRWEB) June 06, 2014

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, played host to marketing and public relations professionals at Demand Success 2014, a two-day conference held at the Gaylord National Resort and Convention Center in the Washington, D.C. metro area from June 5 – 6. The conference offered over 50 sessions on PR, marketing and social media and provided various networking opportunities and hands-on training prior to the main event to more than 850 industry professionals.

“Every year we try to provide the marketing and public relations community with the best industry-leading speaker lineup and programing in order to drive success in an ever evolving landscape,” said Vocus Chief Marketing Officer You Mon Tsang. “It’s important for us to lead the conversation on the latest trends and offer actionable tips for our community to continue progressing and innovating.”

The conference featured some of the industry’s top thought leaders, including Randi Zuckerberg, former Facebook marketing lead and author of “Dot Complicated;” Avinash Kaushik, Google’s digital marketing evangelist; Adrian Grenier, star of “Entourage” and co-founder of SHFT; and Judy Smith, renowned crisis communicator and inspiration for the TV series “Scandal,” among many others.

In her keynote, Zuckerberg discussed how the digital world has made life more complicated, especially for marketing and PR professionals who manage brands in real-time communications. She shared her unique perspective on untangling industry professionals’ “wired lives” while addressing the multifaceted complications in the socially transparent world we live in.

Other highlights came from Kaushik, who discussed how precision measurement and testing can help marketers deliver leads and build a superior online presence, and Smith, who offered expert advice on PR and crisis communications. Kaushik presented attendees with ways to leverage digital platforms and data to outsmart competitors and achieve measurable, financial results with social media, content and other digital marketing. Smith shared best practices based on her experiences, which include the prosecution of former Washington, D.C. Mayor Marion Barry, the President Clinton scandal involving Monica Lewinsky, and the Enron congressional inquiry.

“Each year, Vocus’ Demand Success conference sets the bar higher,” said AAA National Office Managing Director, Public Relations Yolanda Cade. “Engaging sessions with industry thought leaders and cutting-edge insights make this a can’t-miss event for my team each year.”

“From the content to the networking, Demand Success 2014 was comprehensive and worthwhile,” said Shorty Awards Senior Supervising Producer Natan Edelsburg. “Adrian Grenier’s keynote, the Ignite Talks with Cox Communications’ Martin Jones, Pasticity’s Jennifer Moss and more helped me to understand exactly what I need to do to achieve the marketing goals our company has set in place.”

Demand Success focuses on helping marketing and public relations professionals gain the intelligence they need to continue their success in a competitive and evolving industry. This year’s sessions showed professionals how to turn branded materials into highly visual and sharable content, deploy innovative online strategies, build brands, and measure efforts to produce more leads and ROI.

###

About Vocus

Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve PR and marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

















Follow us on:

Contact's Google Plus















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









The Insightful New Resource for Specialists Who Have Built Their Careers in Accounting and Finance and Reached—or Are Nearing—the Top Level: “CFO Techniques”











New Book and Should-Have Guide for CFOs, Controllers, and Finance Experts.


New York, NY (PRWEB) January 06, 2012

If tiny company is the backbone of the economic climate then according to author and veteran CFO Marina Guzik, “Financial specialists are the spinal cord inside those vertebrae. We carry our load and assistance our employers by attending to a multitude of functions, wearing distinct hats, and juggling thirty balls at a time.” Guzik shares her insights in “CFO Methods: A Hands-on Guide to Keeping Your Business Solvent and Successful,” a new release from Apress Media.

As “CFO Strategies” shows, juggling a lot of tasks demands a lot a lot more these days than the capability to count beans and preserve pencils sharp. As the organization climate modifications, modest and midsize organizations struggle harder than ever for survival, imposing even far more demands on CFOs and controllers. There is no selection but to take on much more functions and expand the span of command.

To support economic specialists hone their skill set, “CFO Methods” covers advanced topics like treasury management, performance analytics, managing outside auditors, complying with intricate tax regulations, and segmental analysis. The book also covers items CFOs ought to now know well—like whether or not to fund an initiative with borrowed cash or new capital, how to aid pick IT hardware and services, how to advise the boss on beginning a new venture, regardless of whether to hire (or outsource) for a function, how to insure risks facing the enterprise, and even how to help devise corporate method. Topics are covered in a nonacademic, straightforward-to-read style with relevant cultural references and genuine-life examples.

Guzik’s guidance is based on practical knowledge and hands-on encounter. “CFO Strategies” as a result gives a comprehensive guideline relating to the most critical functions under any finance professional’s manage including the locations of expertise in which they must excel and how to achieve their greatest on-the-job efficiency.

Says Guzik, “This book is not for Fortune 500 CFOs with hundreds of subordinates to whom tasks can be delegated. This book is for those pros in economic management—CFOs, controllers, treasurers, VPs, and directors of finance—who, like me, toil to make certain the commercial survival of small and midsize companies.”

To discover far more about CFO Methods: A Hands-on Guide to Keeping Your Enterprise Solvent and Productive, pay a visit to http://www.apress.com/9781430237563


ISBN13: 978-1-4302-3756-three
380 pages
Publication Date: December 14, 2011
Accessible eBook Formats : EPUB, MOBI, PDF
Print Book Price : $ 29.99
eBook Value: $ 20.99

About Marina Guzik

Marina Guzik’s career in finance and accounting spans 24 years, with the last 17 years in chief financial officer and controller positions in tiny and midsize organizations. She has worked in both the public and private sectors, which includes manufacturing, global supply chain, e-commerce, professional services, asset management, and consulting. Ms. Guzik’s functional expertise spans a broad range of tasks and duties, from international treasury to mergers and acquisitions, and every little thing in in between. She holds numerous academic degrees, such as a master’s in enterprise administration in accounting. She believes in the strength of fundamental information and commercial acumen, which can be intelligently applied to any particular company model.

About Apress Media

Apress Media LLC is a technical and organization publisher devoted to meeting the wants of IT specialists, computer software developers, programmers, and company leaders with more than 1,000 books in print and electronic formats. Apress provides high-good quality, no-fluff content material that helps serious technologies specialists construct a comprehensive pathway to career good results. For a lot more information about the innovative approach Apress takes to publishing, please check out http://www.apress.com.

# # #





















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Related Outsourcing Press Releases

Project Management Coaching On-line Adds ‘Project Management Expertise Center’ for PM Experts












(PRWEB) September 27, 2011

Project Management Training On the web – pmtrainingonline.com – announced right now that it has added a Project Management Understanding Center portal for aspiring, new and skilled project managers. The portal contains a range of straightforward-to-find skill developing and information enhancing project management content – hand-picked and filtered by project management experts. Project Management Coaching On-line gives 1 of the most extensive offerings of on-line enterprise coaching courses related to specialist project management that can be located on the world wide web.

According to John Reiling, President of Project Management Training On-line, “We are thrilled to extend our product line with the PM Understanding Center! It offers an chance for several of our customers to acquire access in one place to a wide range of the online project management training courses that previously had been only a la carte. Now a expert project manager can discover a plethora of PM certification coaching and PDU courses in as soon as place – and for a full year. And it is complemented by on the internet project management books and other content that alterations monthly to support learning and developing project management skills over time – the best way to understand.”

Consistent with its mission of delivering the best selection of time and price powerful coaching for project managers, Project Management Coaching On-line has produced this wide array of project management material accessible to those who are actually ready to accelerate their careers and rapidly expand their project management abilities base over the next year. It provides total on the web coaching for the following project management certifications: PMP, CAPM, Program Management, and PRINCE2. It gives PMP PDUs (Professional Development Unit – PDU) coaching in Management, Difficulty-solving, Decision-generating Strategies, and Leadership, as nicely as tools like MS Project and MS Workplace. It also provides quickly-searchable project management books, case simulations, videos, and 1-on-one mentoring to enhance project management expertise and experience.

Detailed details about the contents of this new offering can be located on the Project Management Expertise Center page at Project Management Coaching On the web.

Project Management Training On the internet – pmtrainingonline.com – offers 1 of the most extensive offerings of on the web project management coaching on the web, with exclusive focus on professional project management and related organization disciplines. In addition to PMP Exam Prep Training, pmtrainingonline.com also provides hundreds of on the internet project management courses exactly where Project Management Specialists (PMPs) can quickly and conveniently expand their skills in a selection of locations and earn Expert Development Units (PDUs). Also included now is the Project Management Information Center!

For addition data, contact:

John Reiling, PE, MBA, PMP

Project Management Coaching On the web

http://www.pmtrainingonline.com

###






















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







International Association of Outsourcing Professionals Predicts Top Outsourcing Trends for 2008












Poughkeepsie, NY (PRWEB) December 29, 2007

Socially responsible outsourcing, global competition for talented employees and a power shift among outsourcing players will be among the key trends in the coming year, predicts the International Association of Outsourcing Professionals (IAOP).

Among the top five outsourcing developments to watch for in 2008 forecasted by IAOP Chairman Michael Corbett and Managing Director of Thought Leadership Jagdish Dalal are:

1) Socially Responsible Outsourcing

Outsourcing increasingly will be recognized for the value it brings to communities around the globe and companies engaged in outsourcing will be acknowledged for being good corporate citizens.

“With the shaky U.S. economy, presidential elections looming and a heightened awareness of how everyone’s actions impact the environment, outsourcing is poised to go politically correct in 2008,” Corbett said.

Companies providing, using and advising on outsourcing will become known for adhering to and advancing the highest ethical standards, contributing to communities, bettering the environment, and expanding career opportunities and training for employees, he predicts.

IAOP recognizes outsourcing leaders for their contributions to business and society through its “ Outsourcing Hall of Fame” award program that has inducted senior executives from such leading companies as Capgemini, Procter & Gamble, Accenture and Applied Materials.

2) Outsourcing Professionals Wanted

Outsourcing professionals will be sought after, valued and compensated for their important role in business. Today, more than 150,000 professional are involved in the $ 6 trillion global outsourcing industry and these numbers and the professionalism of the industry is only expected to continue to grow.

“The C-level suite is recognizing the importance of outsourcing,” Dalal said. “More and more outsourcing professionals will sit at the executive table with senior executives and define the very shape of business.”

IAOP continues to see strong interest in its outsourcing certification program. Teams of professionals and individuals from companies around the globe are receiving the industry’s first and sole professional certification – the Certified Outsourcing Professional (COP).

3) Global Talent Wars

Attracting, developing and retaining talented employees will become a major challenge for both outsourcing service providers and businesses building their internal capabilities as outsourcing increases in developing countries, especially India.

“The global talent wars will further widen the economic gap between the cost of talent management and expected cost baseline,” Dalal said in looking ahead.

4) Power Shifts from Dominant Players

Outsourcing industry leadership will move from a small group of U.S.-based service companies who have dominated the industry since its inception, including IBM, EDS, CSC and Accenture, to include foreign companies that are growing, such as TCS, Infosys and Wipro.

“The landscape is shifting, with large U.S. companies becoming major ‘offshore’ players while offshore players are establishing U.S. footholds through acquisitions and by establishing their own facilities,” Corbett said.

IAOP is seeing this trend in its annual ranking of the world’s best outsourcing service providers, Global Outsourcing 100. For the past two years IBM has remained at the top of the list but increasingly, Indian-based companies are rising in the top 10 ranks.

5) Globalization: A Race to the Finish Line

While businesses race to build their global talent portfolio, the best will all have their basics in place by the end of 2008. What was until just recently a new strategy for companies to offer competitive differentiation is now required of all. Any company not already well into the outsourcing game is at serious risk in today’s economy.

“Although the ink may be barely dry on the first revision of Tom Friedman’s book, The World is Flat, the globalization end-game is already in sight,” Corbett said.

About IAOP

The International Association of Outsourcing Professionals (IAOP) is the global, standard-setting organization and advocate for the outsourcing profession. With 40,000 customer, advisor and provider members world-wide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. http://www.outsourcingprofessional.org.

Contact:

Michael Forbes

(845) 452-0600, ext. 118

mike.forbes@outsourcingprofessional.org

###






















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Private Equity Institute Announces Corporate Training Program for Specialists and Summer/Fall Courses for Students










(PRWEB) July 2, 2007

The Private Equity Institute (http://www.privateequityinstitute.com) is now enrolling for its summer/fall programs as properly as introducing its corporate training program. PEI is a premiere educational training program designed to prepare students and experts for the globe of Investment Banking and Private Equity.

Training programs consist of a comprehensive curriculum taught by top Wall- Street experts with years of training and deal experience. The program covers What is Private Equity?, Rules/Regulations, PPM’s, Analysis, Valuation, LBO Modeling and genuine deal examples with market place overview of the leading private equity firms. It is ideal for existing Private Equity Analysts, Investment Bankers looking to switch into private equity, enterprise owners and other specialists in finance who want to get private equity training. Sessions are given monthly at a private club in Midtown Manhattan or available via the internet. For corporations or enterprise schools we can customize training programs to manage modest to big course settings (5-50 students) at your corporate headquarters or in 1 of our training rooms. Certificate of completion will be given to those who pass the final exam.

Private Equity Institute’s Internship program is associated with (and partially subsidized) by a series of New York based private equity/venture capital firms. Certain qualified students will be eligible for an internship with 1 of the businesses soon after completion of the training program. Resume consultation and mock interviews are supplied to assist students break into the business and move their career forward. Please send your resume to privateequityinstitute @ gmail.com to be considered for our internship program.

To get a lot more info on upcoming courses or training programs please call us at 646-964-6500 or visit our site at http://www.privateequityinstitute.com

Contact Info:

Jonathan Marks, Director

Private Equity Institute

646-964-6500

# # #







Attachments


















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.