Posts Tagged ‘Still’

John Lewis will still win the battle of the Christmas ads, says Oxford academic










Oxford (PRWEB UK) 28 November 2014

Professor Nancy Puccinelli predicts that the £7m John Lewis ad featuring Monty the penguin will attract customers to stores and, particularly if the actual shopping experience matches the mood of the ad, encourage them to spend money. However, Boots, Sainsbury’s, Tesco, and even Waitrose (owned by John Lewis) may struggle to attract more customers via their adverts or encourage them to spend more.

“The number of story-based advertisements this year suggests that many agencies have been eyeing previous John Lewis ads and trying to emulate them, but they haven’t understood that it’s not just about tugging at viewers’ heartstrings,” said Professor Nancy Puccinelli, Associate Professor in Consumer Marketing at Saïd Business School, University of Oxford. “Our research shows that a powerful element in communicating with consumers is getting the right fit between marketing messages and what’s driving their decision-making, whether it’s minimising risk or maximising pleasure.”

In a recent research paper, Puccinelli and her co-authors explained that “Back to School” campaigns often implicitly address the fear that children might be starting school without the right kit. People who base their decision-making on minimising risk are particularly susceptible to this sort of messaging. But at Christmas it is more profitable to appeal to consumers with a “promotion mindset” – those who respond to images of indulgence, and who will be open to switching to premium brands and to spending more to get the most out of their purchasing.

“With this in mind, I think that the John Lewis ad, which doesn’t really focus on specific products but does present an idealised, rather up-market picture of a family Christmas, will do very well,” said Puccinelli. “The current Sainsbury’s 1914 and Boots Boxing day ads are interesting because, while they both feature heart-warming stories, I don’t think they tap into the idea of indulgence, which is what will get consumers spending more in their stores – obviously the main aim of these promotions. The Boots 2011 TV ad spoke more directly to their consumers to optimize pleasure. With this year’s adverts, people will enjoy watching, but won’t necessarily feel the urge to buy much more than a chocolate bar, even if it is one in retro 1914 packaging.”

Puccinelli also believes that the Tesco’s ad, which centres on lighting up a large store car park, fails to create an indulgent feel.

She suggests that even the Waitrose ads could be improved upon. “The Waitrose ad contains a sweet story, but its message seems to be rather a utilitarian one, focusing on good customer service, or preventative one– worried about getting your Christmas baking wrong? Come to Waitrose and we’ll help. More of a focus on the celebratory could help Waitrose convert our enjoyment of the advert into more sales.”

According to Puccinelli’s research, even small adjustments to marketing messages to improve the fit with consumers’ prevailing states of mind can boost sales by up to 186%. Getting it wrong, such as emphasising cheapness (step forward Iceland) or price promotions when people are in the mood to spend money and buy the best, can even have a negative effect.

For further information or to speak with Professor Nancy Puccinelli, please contact the press office:

Kate Richards, PR Coordinator, Saïd Business School

Tel: +44 (0)1865 288879, Mob: +44 (0)7711000521

Email: kate.richards(at)sbs(dot)ox.ac.uk

Jonaid Jilani, Press Officer, Saïd Business School

Tel: +44 (0)1865 614678, Mob: +44 (0)786025996

Email: jonaid.jilani(at)sbs(dot)ox.ac.uk

Notes to Editors

1. About Nancy Puccinelli

http://www.sbs.ox.ac.uk/community/people/nancy-puccinelli

2. About Saïd Business School

Saïd Business School at the University of Oxford blends the best of new and old. We are a vibrant and innovative business school, but yet deeply embedded in an 800 year old world-class university. We create programmes and ideas that have global impact. We educate people for successful business careers, and as a community seek to tackle world-scale problems. We deliver cutting-edge programmes and ground-breaking research that transform individuals, organisations, business practice, and society. We seek to be a world-class business school community, embedded in a world-class University, tackling world-scale problems.

In the Financial Times European Business School ranking (Dec 2013) Saïd is ranked 12th. It is ranked 14th worldwide in the FT’s combined ranking of Executive Education programmes (May 2014) and 23rd in the world in the FT ranking of MBA programmes (Jan 2014). The MBA is ranked 7th in Businessweek’s full time MBA ranking outside the USA (Nov 2014) and is ranked 5th among the top non-US Business Schools by Forbes magazine (Sep 2013). The Executive MBA is ranked 21st worldwide in the FT’s ranking of EMBAs (Oct 2014). The Oxford MSc in Financial Economics is ranked 7th in the world in the FT ranking of Masters in Finance programmes (Jun 2014). In the UK university league tables it is ranked first of all UK universities for undergraduate business and management in The Guardian (Jun 2014) and has ranked first in ten of the last eleven years in The Times (Sept 2014). For more information, see http://www.sbs.ox.ac.uk/

ENDS






















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Global Titanium Dioxide Pigment Market Still Struggling: TZMI Reports in Its Comprehensive Benchmark Analysis of the Industry











Global TiO2 Pigment Producers Comparative Cost and Profitability Study


(PRWEB) September 12, 2014

The multi-billion dollar global titanium dioxide pigment industry experienced the double impact of price declines and significantly eroded margins in 2013, with figures that TZ Minerals International Pty Ltd (TZMI) believes are down significantly from the record earnings experienced in 2011.

In the 10th edition of the Global TiO2 Pigment Producers Comparative Cost and Profitability Study, TZMI announced that, according to its annual independent in-depth analysis of the global TiO2 sector, the industry was heavily influenced by a number of factors including:


    The emergence and increasing influence of Chinese producers;
    The slow recovery of the global economy and resultant impacts to commodity prices;
    Substantial changes to titanium feedstock supply/demand fundamentals;
    Capacity changes and shift in location/technology; and
    Further consolidation announcements or proposed spin-off plans.

TZMI notes that despite these factors, and better performances in the second half of 2013, the decline in sales prices more than offset manufacturing cash cost declines to lower overall profitability.

European TiO2 pigment customers would be interested in the expected closure of the Huntsman acquisition of Rockwood. TZMI believes this could lead to at least one plant closure in Europe, therefore, the study provides a keen understanding of the competitiveness of certain plants within a supplier portfolio. The first point of analysis should be the comparative cost structures of each plant in the region.

In addition, there is discussion of the price and cost deltas between China and Europe, which are currently significant. TZMI believes there is soon to be a large push of Chinese usable quality TiO2 pigment into Europe and provides a view on selected Chinese suppliers and the cascading impact of Chinese imports on the viability of European pigment plants.

TZMI’s TiO2 Pigment Comparative Cost & Profitability Study 2014 delivers a clear comparable analysis between the pigment plants (costs and profitability) in these two regions together with the large production base in the Americas.

In addition to analysis of 2013 costs and profitability, cost curves through 2018 are provided, which is helpful in understanding the key price drivers for the sector with analysis of production sites that now account for more than 99% of cumulative global supply.

Clients will receive a deeper understanding of cost drivers, which are different for each region and technology. In the 2014 edition, 21 chloride process plants are reviewed, representing 100% of the global chloride output in 2013. Another 40 sulfate process plant sites are also analysed, including a select number of sites in China. TZMI also provides an estimate of costs for a collection of smaller Chinese production sites in order to more accurately represent the total cost curve.

In 2013, TiO2 pigment producers experienced a decrease in average revenue per tonne, a decrease in manufacturing costs and the impact of declining prices for sulfate feedstocks which made a significant contribution to both global price erosion and a reduction in chloride technology cost advantages. DuPont retained its overall top position with the strongest portfolio and a clear cost and profitability over other producers. In 2013, 8 of the top 12 most profitable plants were controlled by global producers DuPont, Cristal and Huntsman, while 4 of the 12 were Chinese sites.

TZMI’s annual release of its Global TiO2 Pigment Producers Comparative Cost and Profitability Study is the benchmark analysis of the leading industry producers and includes an Excel file containing detailed plant manufacturing statements.

The global TiO2 pigment industry is extremely opaque, with cost and production information tightly controlled by most producers, at a time when the industry is encountering significant cost pressures. This study is an independent analysis built up from individual plant cost structures plus an analysis of global pigment trade during 2013, providing a comparative analysis of the industry, using a consistent standard methodology.

Orders for Global TiO2 Pigment Producers Comparative Cost and Profitability Study 2014 are now being taken. For more information please visit http://www.tzmi.com or call +1 281 687 8669.

About TZMI

TZ MINERALS INTERNATIONAL (TZMI) is a specialist advisory services company for opaque mineral and chemical markets. Established in 1994, the head office is located in Perth (Australia) and other offices in Shanghai (China), Houston (USA) and Durban (South Africa).

TZMI partners with clients from the private and public sectors to provide bespoke solutions across markets and strategic services and technical and engineering services. Our clients range from the world’s 500 largest companies through to mid-sized companies and small businesses. TZMI regularly releases market reports and periodicals on relevant subject matters which support the consulting activities and ensure up-to-date, high quality and comprehensive data, analysis and information is provided.

Enquiries:

Eric Bender

VP – The Americas

TZMI Inc

+1 281 956 2500    

ebender(at)tzmi.com











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Article by John Reizner
























The time at which most people believe a significant stock market correction will occur – whether because of interest rates, war, budget or trade deficits, excessive public and/or private debt, or events in China (or some other reason) -may actually be a time when it is less likely to happen. I have discussed this aspect of market psychology in my article, Stock Market Investing and the Power of Contrary Opinion.

The public has generally been conditioned to buy stocks on the dip when the stock market swoons. This has happened several times: in 1987, 1989, 1998, and recently in February 2007. There was great fear during this most recent swoon, which importantly occurred with terrible breadth and on NYSE volume of approximately 2.3 billion shares traded; but the market has sharply rebounded, at least so far. A significant break from the “buy on the dip” psychology could prove to be dangerous to the long investor, as the market could experience cascading selling waves. I realize that the latter point may appear unsubstantiated at first glance, but there is precedent for it in stock market and economic history.

When the crash of 1987 occurred, the market fell over 20% in one day. Pessimism was rife that a severe economic downturn would follow and that the stock market might follow the path of the last great crash that began on October 29, 1929, known as Black Thursday. The latter occurred on record volume and was followed by further brutal declines despite measures to stem it. After the crash of 1929, policy makers kept credit conditions tight to prevent a return to stock market speculation, restraining the ability of the market and the economy to resume a steady path. Restrictive trade legislation was also added to isolationist trade policy enacted in the 1920s, extending the life of the Depression that followed the crash.

After the 1987 crash, however, the calm demeanor of President Reagan prevailed when he stated that as long as consumers kept on buying refrigerators and such items, that we would weather the stock market storm. Reagan also did not panic and seek to implement legislation of poor policy measures such as the sort of protectionist trade legislation passed during the Great Depression. Further, Fed Chairman Alan Greenspan made the resources of the Fed available to the markets by promising liquidity. Bonds rallied strongly in a flight to safety, and in time, the stock market recovered and went to new highs.

The thing that troubles me about the February 27, 2007 market break is not only the high volume, terrible breadth, and sharpness of the fall, but also the sharpness of the snapback rally in its aftermath. It was reported that some market participants were hoping for a continuation, a washout of the speculation in recent stock prices after February 27th- a further decline. It is known that our market break followed the abrupt fall in the Shanghai market, which has also snapped back in the near term.

I believe in our case and perhaps as likely in the Shanghai market, the snapback may indicate an unsupported speculative fever underlying the markets. In the month or so before Black Thursday in 1929, the market fell but the speculators kept on pushing the market. When market selling finally took over, it was relentless. It may be a bit of stab to say that the two periods bear a resemblance, but the form of the speculative fever is can be compared.

But I will say that in my view the odds of a stock market panic have increased due to the widespread participation of the public in equities, as has happened in prior speculations. Also, hedge funds, for example, have created a culture among many money managers and some investors of short term and ultra short term investment time horizons. Together, these conditions may contribute to high market volatility.

One respected stock market money manager has overlaid our recent market period on the 1995-1999 period and has stated that the two times are quite similar. Both times experienced a trend of rising interest rates that paused the markets. The post 1995 period faced the prospect and in turn the reality of Federal Reserve Board cuts, as we may have now. These cuts, if they occur, according to this money manager, may propel the stock market significantly higher with technology leading the way as did the rate cuts after 1995.

In my article titled Inflation and the Stock Market: Does Anyone Remember the Seventies? I write of the possibility of an end to the benign disinflation we have experienced for over two decades. The prospect of increasing inflation may be the grinch that steals Christmas from the above mentioned money manager’s argument of sharply increasing prices for equities.

As I state in that article, increasing inflation may not permit the Fed to cut its rates. Yet, on the other hand, policymakers’ legislation in reaction to the problem of subprime mortgage defaults may result in a recession. As one subprime lender has stated on financial television, if policymakers “throw the baby out with the bath water,” we will be in danger of overkill. Should the subprime situation turn into a widespread debacle, which is in my view unlikely, then I believe it would be incumbent on the Fed Chairman to lower interest rates. It would be better if some of our legislators had benefited from a study of our economic and stock market history, and thus gained insight into our markets today.

Yet, in terms of the probability of an actual market-wide panic, we all now have the advantage of insight into the 1929 and other more recent stock market panics, and Federal Reserve Chairman Bernanke has studied the 1929 period and its causes carefully. Thankfully, I imagine he is determined as our Fed Chairman not to repeat the mistakes of that awful time in our history should the stock market suffer a serious blow.

This article contains the opinions and ideas of its author and is designed to provide useful general information to the reader on the subject matter covered. The author may or may not have current positions in the investments mentioned in this work, and the author may from time to time make investments in a manner that is not described here. Past investment performance is no guarantee or prediction of future results and any investments made, based on the opinions and ideas contained in this work, may or may not be successful. The strategies contained herein may not be suitable for every investor or situation, and the author is not engaged in, and should not be construed to be, rendering legal, accounting, investment advisory or other professional services to the reader or any other person. Readers should consult their own advisers for advice particular to their individual circumstances.

About the Author

John Reizner was first exposed to financial markets when he started reading the stock quotes out of the newspaper to his businessman grandfather, who was legally blind, when he was about ten. His current e-book, A Way to Wealth – the Art of Investing in Common Stocks, is available at his website, http://www.ReiznersWay.com












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