Posts Tagged ‘Says’
December 1, 2014 | 
Author John Lewis will still win the battle of the Christmas ads, says Oxford academic
Oxford (PRWEB UK) 28 November 2014
Professor Nancy Puccinelli predicts that the £7m John Lewis ad featuring Monty the penguin will attract customers to stores and, particularly if the actual shopping experience matches the mood of the ad, encourage them to spend money. However, Boots, Sainsbury’s, Tesco, and even Waitrose (owned by John Lewis) may struggle to attract more customers via their adverts or encourage them to spend more.
“The number of story-based advertisements this year suggests that many agencies have been eyeing previous John Lewis ads and trying to emulate them, but they haven’t understood that it’s not just about tugging at viewers’ heartstrings,” said Professor Nancy Puccinelli, Associate Professor in Consumer Marketing at Saïd Business School, University of Oxford. “Our research shows that a powerful element in communicating with consumers is getting the right fit between marketing messages and what’s driving their decision-making, whether it’s minimising risk or maximising pleasure.”
In a recent research paper, Puccinelli and her co-authors explained that “Back to School” campaigns often implicitly address the fear that children might be starting school without the right kit. People who base their decision-making on minimising risk are particularly susceptible to this sort of messaging. But at Christmas it is more profitable to appeal to consumers with a “promotion mindset” – those who respond to images of indulgence, and who will be open to switching to premium brands and to spending more to get the most out of their purchasing.
“With this in mind, I think that the John Lewis ad, which doesn’t really focus on specific products but does present an idealised, rather up-market picture of a family Christmas, will do very well,” said Puccinelli. “The current Sainsbury’s 1914 and Boots Boxing day ads are interesting because, while they both feature heart-warming stories, I don’t think they tap into the idea of indulgence, which is what will get consumers spending more in their stores – obviously the main aim of these promotions. The Boots 2011 TV ad spoke more directly to their consumers to optimize pleasure. With this year’s adverts, people will enjoy watching, but won’t necessarily feel the urge to buy much more than a chocolate bar, even if it is one in retro 1914 packaging.”
Puccinelli also believes that the Tesco’s ad, which centres on lighting up a large store car park, fails to create an indulgent feel.
She suggests that even the Waitrose ads could be improved upon. “The Waitrose ad contains a sweet story, but its message seems to be rather a utilitarian one, focusing on good customer service, or preventative one– worried about getting your Christmas baking wrong? Come to Waitrose and we’ll help. More of a focus on the celebratory could help Waitrose convert our enjoyment of the advert into more sales.”
According to Puccinelli’s research, even small adjustments to marketing messages to improve the fit with consumers’ prevailing states of mind can boost sales by up to 186%. Getting it wrong, such as emphasising cheapness (step forward Iceland) or price promotions when people are in the mood to spend money and buy the best, can even have a negative effect.
For further information or to speak with Professor Nancy Puccinelli, please contact the press office:
Kate Richards, PR Coordinator, Saïd Business School
Tel: +44 (0)1865 288879, Mob: +44 (0)7711000521
Email: kate.richards(at)sbs(dot)ox.ac.uk
Jonaid Jilani, Press Officer, Saïd Business School
Tel: +44 (0)1865 614678, Mob: +44 (0)786025996
Email: jonaid.jilani(at)sbs(dot)ox.ac.uk
Notes to Editors
1. About Nancy Puccinelli
http://www.sbs.ox.ac.uk/community/people/nancy-puccinelli
2. About Saïd Business School
Saïd Business School at the University of Oxford blends the best of new and old. We are a vibrant and innovative business school, but yet deeply embedded in an 800 year old world-class university. We create programmes and ideas that have global impact. We educate people for successful business careers, and as a community seek to tackle world-scale problems. We deliver cutting-edge programmes and ground-breaking research that transform individuals, organisations, business practice, and society. We seek to be a world-class business school community, embedded in a world-class University, tackling world-scale problems.
In the Financial Times European Business School ranking (Dec 2013) Saïd is ranked 12th. It is ranked 14th worldwide in the FT’s combined ranking of Executive Education programmes (May 2014) and 23rd in the world in the FT ranking of MBA programmes (Jan 2014). The MBA is ranked 7th in Businessweek’s full time MBA ranking outside the USA (Nov 2014) and is ranked 5th among the top non-US Business Schools by Forbes magazine (Sep 2013). The Executive MBA is ranked 21st worldwide in the FT’s ranking of EMBAs (Oct 2014). The Oxford MSc in Financial Economics is ranked 7th in the world in the FT ranking of Masters in Finance programmes (Jun 2014). In the UK university league tables it is ranked first of all UK universities for undergraduate business and management in The Guardian (Jun 2014) and has ranked first in ten of the last eleven years in The Times (Sept 2014). For more information, see http://www.sbs.ox.ac.uk/
ENDS
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19% 2015-2020 CAGR for Video Analytics, Object Recognition, Intelligent Video Surveillance & ISR APAC Market, Says a New Report from Homeland Security Research Corp.
Washington D.C. (PRWEB) October 27, 2014
Following a decade of slow market penetration, the Intelligent Video Surveillance, ISR Analytics, Object Recognition and Video Analytics industry is forecasted to experience a decade of unprecedented growth. The booming market is expected to balloon, exceeding $ 33 B in revenues in Asia Pacific alone between 2015 & 2020
According to the Video Analytics, ISR, Intelligent Video Surveillance & Object Recognition: Asia-Pacific Market-2015-2020 Market report, the intense growth is driven by 5 major vectors:
1. Supply Side – Economies of Scale – The explosive growth of the mobile devices industry reduced the cost of “Smart Camera on a Chip” and Chip-Sets to dollars and cents.
2. Demand Side: Emerging Market Sectors- By 2020, billions of cameras equipped with image vision recognition technologies will be introduced into many growth sectors, for example:
Automotive accident aversion systems
Mobile devices object recognition based e-commerce
Smart Cities
3. “Smart Imaging of Everything”- Industry behemoths such as IBM and Cisco are forecasting that by 2020 over 50 billion “Internet of Everything” devices will be networked worldwide. A significant number of these devices will include Smart-Cameras.
4. Technology- Novel Algorithms & Advanced Cloud Computing (e.g. Advanced Object Recognition algorithms) will open the door for numerous new applications and markets. Cloud computing enable networked cameras to use cutting edge computation and reduce the cost of endpoint computing & upgrade
5. GDP Growth- Rapid GDP growth lead APAC nations to invest $ Trillions in imaging related infrastructures. For example, in China, 650 cities construct their CCTV surveillance based safe city projects. Mass public transportation projects, include CCTV based security & control systems
Questions answered in this 2-volume 532-page report include:
What will the market size be in 2020?
What are the main technology trends?
Where and what are the market opportunities?
What are the market drivers and inhibitors?
Who are the key vendors?
What are the challenges to market penetration?
The report examines each dollar spent in the market via three orthogonal money trails: vertical sectors, national markets, and revenue sources. The report is also granulated into 50 sub-markets.
The “Video Analytics, Object Recognition, Intelligent Video Surveillance & ISR: Asia-Pacific Market-2015-2020” report presents in 545 pages, 94 tables and 174 figures, analysis of 55 current and pipeline technologies and 110 leading vendors. The report has been explicitly customized to enable decision-makers to identify business opportunities, pipeline technologies, market size, trends and risks, as well as to benchmark business plans. The report presents for each submarket 2011-2014 data, analyses, and projects the 2015-2020 market and technologies from several perspectives, including:
Business opportunities and challenges
SWOT analysis
Market analysis (e.g., market dynamics, market drivers and inhibitors)
2011-2020 market* by vertical submarket: Defense Sector, Critical Infrastructure Security, Transportation & Logistics, Aviation & Maritime Security, Safe Cities & Smart Cities, Border Security, Commercial & Public Buildings, Entertainment & Casinos Security, Retail – Analytics, Residential Security and other submarkets
2011-2020 market* by geographical region – Asia-Pacific, Azerbaijan, Kazakhstan, Pakistan, India, China, Taiwan, South Korea, Japan, Singapore, Malaysia, Indonesia, Australia and other Asia-Pacific countries
Current and pipeline technologies, including:
Object Sorting and ID, Behavioral Analysis, Video Analytic Applications, Video Analytics Architecture Image Segmentation Algorithms Item Tracking, Intelligent CCTV Surveillance Algorithms, Item Identification and Recognition, IVS Based Face Recognition, Sorting Actions and Behaviors, Crowd Surveillance, Multi-Camera Intelligent CCTV Surveillance Systems, Remote Threat Identification, Intelligent Video Surveillance System Performance, Distributed Sensors Remote Systems, Remote Biometric Identification, Watch Lists fused IVS, Fused VA and Biometrics, Fused Multi-modal IVS Biometric Remote People Screening, Intelligent Video Surveillance Tracking, IVS & VA based Behavioral Profiling, Tag and Track, Wireless Video Analytics, Video Content Analysis Algorithms, Automated Analysis of Video Surveillance Data, Item Detection, Gaussian Mixture Based Background Subtraction Algorithms, Background Subtraction, Item Detection Based on Single-Image Algorithms, Item Tracking Algorithms, Kalman Filtering Techniques, Region Segmentation, Partially Observable Markov Decision Process, IVS Systems, “Splitting” Items Algorithms, Dimension Based Items Classifiers, Shape Based Item Classifiers, Event Detection Methods, Vision-Based Human Action Recognition, Derived Egomotion, Path Reconstruction Algorithms, Video Cameras Gap Mitigation Algorithms, Networked Cameras Tag and Track Algorithms, Fusion Engines, Event Description, IVS Reasoning, IVS Reporting, Smart Cameras, Pulse Video Analytics, License Plate Recognition (LPR), Cloud Video Analytics, Kalman Filters Application to Track Moving Items, Real Time Automatic Alerts Algorithms Online Video Analytics
Companies operating in the market (profiles, products and contact info) including:
3i-MIND, 3VR, 3xLOGIC, AAI Corporation, AAM Systems, ACTi Corporation, ADT Security Services, Adaptive Imaging Technologies, Agent Video Intelligence, AGT International, Aimetis, ALPHAOPEN, American Dynamics, Ampex Data Systems Corporation, Aralia System, AVCON Information Technology Co. Ltd., Avigilon Corporation, Axis, Axxon, BAE Systems Plc, Basler, BiKal, Boeing Defense, Space & Security, Bosch Security Systems, Briefcam, Camero, Cernium, Churchill Navigation, CIEFFE, Cisco, Citilog, ClickIt, Cognimatics, Digital Results Group, Emza Visual Sense, Eptascape, DVTel, Exacq, GE Security, Genetec, Geovision, HASAM, Honeywell, IMINT Image Intelligence AB, IndigoVision, Intellivid, Intergraph Corporation, IntuVision Inc, ioimage, IPConfigure, IPS Intelligent Video Analytics, Ipsotek, IQinVision, ISS, ITT EchoStorm, L-3 Communications Holdings Inc, Lockheed Martin Corporation, LuxRiot, MACROSCOP, March Networks, Mate Intelligent Video Ltd., Matrix Vision, MDS, Milestone Systems A/S, Mirasys, Mobotix, MTS, National Instruments, NetPosa Technologies, Ltd., NICE Systems, Northrop Grumman Corporation, Nuuo, ObjectVideo, On-Net Surveillance Systems, PCI-Suntek Technology Co., Ltd., Pelco, Pivot3, Pixim, Proximex, PV Labs, Raytheon Company, Salient Stills, Samsung Techwin, Sarnoff Corporation, SeeTec, Sentient, Siemens, SightLogix, Smartvue, Sony, Synectics, Synesis, Texas Instruments, Thales Group, V.A.S. GmbH, VDG Security BV, Verint, Viasys Intelligent Video Analytics, Vicon, Videalert Ltd, VideoBank, VideoIQ, VideoMining, VideoNext, Vidient, Vigilant Systems, Vi-system, WeCU Technologies Ltd, Westec, Zhejiang Dahua Technology
(*) including: systems sales, installation and aftersale revenues (i.e., service and upgrades)
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Posted in International Business | 
Tags: 20152020, Analytics, APAC, CAGR, Corp., from, Homeland, Intelligent, Market, Object, Recognition, Report, Research, Says, Security, Surveillance, Video | 
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