Posts Tagged ‘Oxford’
December 1, 2014 | 
Author John Lewis will still win the battle of the Christmas ads, says Oxford academic
Oxford (PRWEB UK) 28 November 2014
Professor Nancy Puccinelli predicts that the £7m John Lewis ad featuring Monty the penguin will attract customers to stores and, particularly if the actual shopping experience matches the mood of the ad, encourage them to spend money. However, Boots, Sainsbury’s, Tesco, and even Waitrose (owned by John Lewis) may struggle to attract more customers via their adverts or encourage them to spend more.
“The number of story-based advertisements this year suggests that many agencies have been eyeing previous John Lewis ads and trying to emulate them, but they haven’t understood that it’s not just about tugging at viewers’ heartstrings,” said Professor Nancy Puccinelli, Associate Professor in Consumer Marketing at Saïd Business School, University of Oxford. “Our research shows that a powerful element in communicating with consumers is getting the right fit between marketing messages and what’s driving their decision-making, whether it’s minimising risk or maximising pleasure.”
In a recent research paper, Puccinelli and her co-authors explained that “Back to School” campaigns often implicitly address the fear that children might be starting school without the right kit. People who base their decision-making on minimising risk are particularly susceptible to this sort of messaging. But at Christmas it is more profitable to appeal to consumers with a “promotion mindset” – those who respond to images of indulgence, and who will be open to switching to premium brands and to spending more to get the most out of their purchasing.
“With this in mind, I think that the John Lewis ad, which doesn’t really focus on specific products but does present an idealised, rather up-market picture of a family Christmas, will do very well,” said Puccinelli. “The current Sainsbury’s 1914 and Boots Boxing day ads are interesting because, while they both feature heart-warming stories, I don’t think they tap into the idea of indulgence, which is what will get consumers spending more in their stores – obviously the main aim of these promotions. The Boots 2011 TV ad spoke more directly to their consumers to optimize pleasure. With this year’s adverts, people will enjoy watching, but won’t necessarily feel the urge to buy much more than a chocolate bar, even if it is one in retro 1914 packaging.”
Puccinelli also believes that the Tesco’s ad, which centres on lighting up a large store car park, fails to create an indulgent feel.
She suggests that even the Waitrose ads could be improved upon. “The Waitrose ad contains a sweet story, but its message seems to be rather a utilitarian one, focusing on good customer service, or preventative one– worried about getting your Christmas baking wrong? Come to Waitrose and we’ll help. More of a focus on the celebratory could help Waitrose convert our enjoyment of the advert into more sales.”
According to Puccinelli’s research, even small adjustments to marketing messages to improve the fit with consumers’ prevailing states of mind can boost sales by up to 186%. Getting it wrong, such as emphasising cheapness (step forward Iceland) or price promotions when people are in the mood to spend money and buy the best, can even have a negative effect.
For further information or to speak with Professor Nancy Puccinelli, please contact the press office:
Kate Richards, PR Coordinator, Saïd Business School
Tel: +44 (0)1865 288879, Mob: +44 (0)7711000521
Email: kate.richards(at)sbs(dot)ox.ac.uk
Jonaid Jilani, Press Officer, Saïd Business School
Tel: +44 (0)1865 614678, Mob: +44 (0)786025996
Email: jonaid.jilani(at)sbs(dot)ox.ac.uk
Notes to Editors
1. About Nancy Puccinelli
http://www.sbs.ox.ac.uk/community/people/nancy-puccinelli
2. About Saïd Business School
Saïd Business School at the University of Oxford blends the best of new and old. We are a vibrant and innovative business school, but yet deeply embedded in an 800 year old world-class university. We create programmes and ideas that have global impact. We educate people for successful business careers, and as a community seek to tackle world-scale problems. We deliver cutting-edge programmes and ground-breaking research that transform individuals, organisations, business practice, and society. We seek to be a world-class business school community, embedded in a world-class University, tackling world-scale problems.
In the Financial Times European Business School ranking (Dec 2013) Saïd is ranked 12th. It is ranked 14th worldwide in the FT’s combined ranking of Executive Education programmes (May 2014) and 23rd in the world in the FT ranking of MBA programmes (Jan 2014). The MBA is ranked 7th in Businessweek’s full time MBA ranking outside the USA (Nov 2014) and is ranked 5th among the top non-US Business Schools by Forbes magazine (Sep 2013). The Executive MBA is ranked 21st worldwide in the FT’s ranking of EMBAs (Oct 2014). The Oxford MSc in Financial Economics is ranked 7th in the world in the FT ranking of Masters in Finance programmes (Jun 2014). In the UK university league tables it is ranked first of all UK universities for undergraduate business and management in The Guardian (Jun 2014) and has ranked first in ten of the last eleven years in The Times (Sept 2014). For more information, see http://www.sbs.ox.ac.uk/
ENDS
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Oxford City Football Club, Inc. (OTCQB:OXFC) Trials To Be Held At Ford Park In Beaumont, Texas.
Beaumont, Texas (PRWEB) August 05, 2014
Oxford City Football Club, Inc. (OTCQB:OXFC) will be holding open tryouts on September 20th and 21st in Beaumont, Texas. The trials will take place at Ford Park, where the 10 home games will be played during the 2014-2015 MASL season.
Oxford City FC of Texas is looking for local talent in Beaumont, all of Southeast Texas, around the US, and internationally. Professional indoor and outdoor soccer players from various countries such as Brazil, Portugal, and England have already registered to participate in the trials.
Unlike conventional professional team trials, Oxford City Football Club offers potential players the opportunity to not only try out for Oxford City FC of Texas in the MASL, but also for the Oxford City FC, The Oxford City Nomads, and OXFC Futsal all based in Oxford, UK.
Players can register at http://www.oxfordcityfctexas.com/view/oxfordcityfc/trials
Registration includes a $ 150.00 fee and will run from 8am to 8pm on consecutive days.
CEO of Oxford City FC Thomas Anthony Guerriero said, “We are looking forward to these trials to identify those players that are diamonds in the rough and be a big impact on Oxford City FC both in Beaumont and in Oxford for many years to come.”
About Oxford City FC (OXFC)
http://www.oxfordcityfc.com
Oxford City is a diversified holding company, which controls five portfolios.
The First Portfolio (OXFC Sports Portfolio)
The OXFC Sports Portfolio have a controlling interest is the largest publicly traded diversified portfolio of professional sports teams in the world. Oxford City’s portfolio contains a 132-year-old professional football club Oxford City FC, which plays in the Conference North Division of the English Football Association. They also own Oxford City Nomads, which plays in the Hellenic League Premier Division of the English Football Association. Oxford City owns Oxford City Futsal, which plays at the highest level of Futsal in England and has one of the best teams in the UK. The company has also acquired Oxford City Basketball, which plays their games in the EBL, English Basketball League. Most recently, Oxford City acquired two professional indoor soccer teams within the U.S., expanding the company’s reach to Sioux Falls, South Dakota and South Florida. Oxford City now owns the MASL team The Texas Strikers in Beaumont Texas. Becoming part of the MASL will leverage the Oxford City sports portfolio to maximize its sponsorship and advertising opportunities to a global level. Oxford City now owns a total of 7 professional sports teams around the world.
The Second Portfolio (OXFC Academic Portfolio)
The OXFC Academic Portfolio owns a diversified portfolio of academic institutions. OXFC owns Oxford City Sports College in Oxford and CIT University in the United States, which expects to have its first brick and mortar campus in the United States in South Florida in the near future to strategically put the University in a tremendous position for the future. CIT University’s curriculum is designed by Ivy League scholars and developers providing a state of the art educational platform and is unique to any ever seen.
The Third Portfolio (OXFC Media & Entertainment Portfolio)
The OXFC Media & Entertainment Portfolio owns a diversified portfolio of media & entertainment companies. OXFC owns Oxford City Broadcasting Network (http://www.oxfordcitybroadcasting.com), which is broadcasted on 740AM in Florida that reaches from Miami, Florida to Jupiter, Florida. OXFC has acquired 1882.tv, which will become the global television platform for the company and their interests. Oxford City’s 24 hour television programming which will broadcasted around the world will feature the live radio show “The Oxford City Financial Report”, cover all of Oxford City’s professional sports teams, and provide continuous programming.
The Fourth Portfolio (OXFC Real Estate & Property Management Portfolio)
The OXFC Real Estate & Property Management Portfolio controls a diversified portfolio of real estate including Oxford City Stadium, Oxford City Indoor Arena, and the Oxford City 3G Training Facility. OXFC benefits from these facilities both in usage and in rental income.
The Fifth Portfolio (OXFC Mergers & Acquisitions Portfolio)
The Mergers and Acquisitions Portfolio consists of the most experienced value specialists who implement proprietary methodology to identify and acquire equity positions in private and public companies with unlimited growth potential to bring tremendous synergies and value to Oxford City.
About Thomas Anthony Guerriero
http://www.thomasanthonyguerriero.com
Oxford City (OXFC) is led by their CEO Thomas Anthony Guerriero. Mr. Guerriero holds a Masters Degree from Harvard University, holds two Graduate Certificates from Boston University & University of Notre Dame, and has two BA degrees from Fairleigh Dickinson University & Thomas Edison State. He has held several professional licenses over the course of his career Series 7, Series 63, Series 66, Series 24 licenses. Always looking for a challenge Mr. Guerriero is a former professional soccer player, climbed two of the seven summits, been featured in a major motion picture with Oliver Stone, and been featured on television around the world. He is a published author, diplomatic advisor on economic and fiscal policy, is known for being one of the most influential and powerful entrepreneurs in the world today.
Mr. Guerriero was the youngest Senior Vice President at First Union in their 90 year history. As one of the leaders at First Union he established his reputation for being one of the most driven individuals ever to hit Wall Street, known for his relentless work ethic, accompanied with the ability to execute tremendous achievements both individual and with his executive team. His efforts contributed significantly towards First Union’s assets eclipsing $ 400 Billion, leading towards their acquisition by Wachovia in the biggest banking acquisition in banking history at the time.
After First Union Mr. Guerriero was highly recruited by some of the largest firms in the world due to his expertise. Ultimately he made history by accepting the position of CEO of TAA, making him one of the youngest ever to lead a member firm. Implementing his expertise in Economics and Finance he was able to lead TAA to being acquired by High Point Capital, taking part in the second successful acquisition in his career.
Guerriero a renowned published author with “How to Understand and Master the Stock Market”, “How to Understand And Master Securities Laws & Regulations”, “Plan For Crisis”, and “Military Involvement and Trade Treaties: Exploring the Differences in Military Involvement of the United States in Foreign Countries, Post-Trade Treaty” took this expertise to the helm of Global Wealth, accepting the position of CEO. Again for the third time in his career he was successful in growing this company to have a global presence having offices domestically throughout the US and around the world. This led to Global Wealth eventually being acquired, proving his unique methodologies in growing organizations are tremendous.
A former professional athlete himself, Guerriero has always had the passion to become an owner of a professional sports team. This passion led him to becoming the owner with his partner Mike Savitt of the Springfield Armor of the NBA D League (Brooklyn Nets Affiliate). In his first season as owner they had the biggest turn around in the history of the NBA D League and eventually winning the Eastern Conference Championship for the first time in their history. This success made his vision even more clear on the aspirations to achieve something unique in professional sports and in business. This vision was to create a portfolio of the two core foundational interests he had, Sports & Education. This is the seed that has grown into the diversified holding company known as Oxford City.
Safe Harbor
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21B of the Securities and Exchange Act of 1934, as amended. Readers are cautioned not place undue reliance on these forward-looking statements, which are only predictions and only speak as of the date hereof. Forward-looking statements usually contain the words “estimate,” “anticipate,” “believe,” “plan,” “expect,” or similar expressions and are subject to numerous known and unknown risks and uncertainties. These risks and uncertainties could cause the Company’s actual results to differ materially those indicated in the forward-looking statements. Investors are encouraged to carefully review regulatory filings prior to investment consideration. Past performance is no guarantee of future success or that there cannot be losses or business interruption. The Company is in a rapid growth sector that may or may not continue to grow in the future and therefore poses risks that may be different than other investments. Management regularly provides news and additional information believed to be true and accurate at the time of dissemination but has no requirement to modify, comment or change in the future should circumstance change or information prove to be inaccurate for any reason. Additionally, the Company makes every effort to comply with all applicable laws. The definitive agreement associated with this acquisition has not been signed and is subject to a shareholder vote.
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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