Netflix to Offer A/B Testing Case Study at the Big Data & Analytics for Retail Summit

Chicago, IL (PRWEB) June 03, 2013

Big data has become essential for retailers, helping them sell more goods by analyzing their customer buying patterns. Enormous amounts of raw data comes in to retailers on a daily basis and it is critical for them to be able to extract the key insights from this massive amount of data and develop actionable plans. Attendees at the Big Data & Analytics for Retail Summit will gain unique insight into the innovations that are driving success from analytics executives and data scientists working in retail, eCommerce and consumer goods. The summit is being held at The Westin River North in Chicago, June 20-21.

Netflix, a keynote presenter at the Summit, has over 37 million subscribers worldwide, with 29 million in the U.S. alone. Millions of data points are collected daily and Netflix’s sophisticated data collection and analytic systems can determine not only which movies are watched, but also details about that watcher; including if they watched the movie to the very end and how many times they paused it. Netflix is using this insight to offer better customer service and to create original content based on the viewing habits of its members. Its key to big data success lies in the collection and analysis of the data. At the Summit, Byran Gumm, Manager, Experimentation Platform & Science at Netflix and Juilette Aurisset, Senior Data Scientist at Netflix, will review the challenges they’ve had in conducting and analyzing A/B tests, offer ideas on speeding up the experimentation cycle,and will walk through a Netflix-specific case study.

“Retailers see Big Data as a key competitive advantage that, if implemented correctly, can move more goods off the shelves ,” said Dave Barton, Analytics Division Lead at Innovation Enterprise. “The challenge is in the implementation; to take Big Data and turn it into actionable results. This conference is a prime opportunity for retailers to learn the best practices in the field today.”

Other presenters and topics at the summit include:

Sarang Kirpekar, DVP, Information Analytics Operations at Sears Holdings who will discuss creating an analytics product to deliver deeper insight.
Manu Sareen, VP, Pricing & Analytics at RadioShack who will share how to deliver a more robust pricing model using analytics.
Chris Taylor, Executive Coordinator, Global Data Team at Whole Foods Market who will explore successfully turning information into insights, especially in a decentralized, intuitive and highly innovative retail culture.
Tony Flanery-Rye, Director, Global Analytics at Expedia who will explain how Expedia identifies customer value online.

Produced by Innovation Enterprise the Big Data & Analytics for Retail Summit, with 20+ distinguished keynote presenters, offers a timely platform to exchange ideas and learn solutions to some of the most difficult issues surrounding Big Data today. For a complete list of speakers, agenda, and registration details for Big Data & Analytics for Retail Summit, go to

About Innovation Enterprise

IE.- Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights.

Whether it’s delivered online, or in person, everything IE produces reflects the company’s unshakeable belief in the power of information to spur innovation.

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